Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., James D. Watkins Professor of Marketing, Emeritus, University of Minnesota, John W. Mullins, Associate Proffessor of Management Practice in Marketing and Entrepreneurship, London Business School.
Material type:
TextNew York, NY : McGraw-Hill Irwin, [2014]©2014 Edition: Eight edition / International editionDescription: xvi, 368 pages : illustrations; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1259010902 (paperback)Subject(s): Marketing -- ManagementLOC classification: HF5415.13 .W35 2014
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5415.13 .W35 2014 (Browse shelf (Opens below)) | Available | 0003283 |
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| HF 5415.13 .P47 2014 Basic marketing : a marketing strategy planning approach / | HF 5415.13 .P48 2013 Marketing management : knowledge and skills / | HF 5415.13 .S49 2016 Pazarlama yönetimi / | HF 5415.13 .W35 2014 Marketing strategy : a decision-focused approach / | HF 5415.135 .M37 2002 The marketing game! : with student CD-Rom / | HF 5415.15 .R9319 2010 Lider markalar ve düşük fiyat rekabeti / | HF 5415.153 .B463 2014 Contagious : why things catch on / |
Includes index.