Principles of services marketing / Adrian Palmer.

By: Palmer, Adrian [author.]Material type: TextTextMaidenhead : McGraw-Hill Education/Higher education, [2014]©2014 Description: xviii, 495 pages : illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0077152344 (paperback)Subject(s): Marketing -- Management | Service industries -- MarketingLOC classification: HF5415.13 .P35 2014Summary: Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation.
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Genel Koleksiyon HF 5415.13 .P35 2014 (Browse shelf (Opens below)) Available 0003280

Includes bibliographical references and index.

Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation.