Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, University of Cincinnati, John F. Tanner, Jr., Baylor University.
Material type:
TextBoston : McGraw-Hill Irwin, 2009©2009 Edition: Fourth edition / International editionDescription: xxv, 678 pages : illustrations ; 27 cmContent type: text Media type: unmediated2 Carrier type: volumeISBN: 0071263438 (papaerback)Subject(s): MarketingLOC classification: HF5415 .D99 2009Summary: Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5415 .D99 2009 (Browse shelf (Opens below)) | Available | 0003983 |
Includes bibliographical references (pages 653-661) and index.
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.