International marketing / Philip R. Cateora, Fellow , Academy of International Business University of Colorado, Mary C. Gilly, University of California, Irvine, John L. Graham, University of California, Irvine.

By: Cateora, Philip R [author.]Contributor(s): Gilly, Mary C [author.] | Graham, John L [author.]Material type: TextTextNew York : McGraw-Hill, 2020©2009 Edition: Fourteenth edition, International editionDescription: xxxi, 711 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0071084215 (paperback)Subject(s): Export marketing | International business enterprisesLOC classification: HF1416 .C375 2010
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Books MEF Üniversitesi Kütüphanesi
Genel Koleksiyon HF 1416 .C375 2010 (Browse shelf (Opens below)) Available 0004046

Includes indexes.