Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.
Material type:
TextLanguage: English Publisher: Boston : Pearson, [2014]©2014 Edition: Sixth edition, global editionDescription: 480 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0273786989 (paperback)Subject(s): Communication in marketing | AdvertisingLOC classification: HF5415.123 .C58 2014Summary: Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5415.123 .C58 2014 (Browse shelf (Opens below)) | Available | 0004007 |
Includes bibliographical references and indexes.
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.