Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University.
Material type:
TextSingapure : McGraw-Hill Irwin, 2013©2013 Edition: Sixth edition, International editionDescription: xxvii, 642 p. : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 007108696v (paperback)Subject(s): Service industries -- Marketing | Customer services | MarketingLOC classification: HD9980.5 .Z45 2013Online resources: Contributor biographical information | Publisher description | Table of contents only | Contributor biographical information | Publisher description | Table of contents only Summary: Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HD 9980.5 .Z45 2013 (Browse shelf (Opens below)) | Available | 0003215 | ||
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HD 9980.5 .Z45 2013 (Browse shelf (Opens below)) | c.2 | Available | 0003214 |
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| HD 9980.5 .B38 2011 Services marketing : concepts, strategies, & cases / | HD 9980.5 .D38 2003 Managing services : using technology to create value / | HD 9980.5 .F58 2014 Service management : operations, strategy, information technology / | HD 9980.5 .Z45 2013 Services marketing : integrating customer focus across the firm / | HD 9980.5 .Z45 2013 Services marketing : integrating customer focus across the firm / | HD 9993 .E452 S37 2021 Press reset : ruin and recovery in the video game industry / | HD 9999 .C9473 T93 2012 Kültür endüstrisi : üç yanlış bir doğru / |
Includes bibliographical references and index.
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.