Marketing management / Philip Kotler ; senior editor Wendy Craven ; art director Kevin Kall ; cover design Fong Yoo.
Material type:
TextLanguage: English Publisher: [Upper Saddle River, N.J.] ; Pearson Education International, 2003Copyright date: ©2003Edition: Eleven editionDescription: xxix, 706, approximately 20 unnumbered pages : charts, illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0130497150 (paperback)Subject(s): Marketing -- ManagementLOC classification: HF5415.13 .K68 2003
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Kataloglama Birimi | HF 5415.13 .K68 2003 (Browse shelf (Opens below)) | İşlemde | 0024152 |
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Includes bibliographical references and index.