Marketing management / Philip Kotler ; senior editor Wendy Craven ; art director Kevin Kall ; cover design Fong Yoo.

By: Kotler, Philip [author.]Contributor(s): Craven, Wendy [editor.] | Kall, Kevin [art director.] | Yoo, Fong [cover designer.]Material type: TextTextLanguage: English Publisher: [Upper Saddle River, N.J.] ; Pearson Education International, 2003Copyright date: ©2003Edition: Eleven editionDescription: xxix, 706, approximately 20 unnumbered pages : charts, illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0130497150 (paperback)Subject(s): Marketing -- ManagementLOC classification: HF5415.13 .K68 2003
Item type Current library Shelving location Call number Status Date due Barcode
Books MEF Üniversitesi Kütüphanesi
Kataloglama Birimi HF 5415.13 .K68 2003 (Browse shelf (Opens below)) İşlemde 0024152

Includes bibliographical references and index.