Social marketing : influencing behaviors for good / Nancy R. Lee, Social Marketing Services, Inc., Philip Kotler, Nortwestern University.

By: Lee, Nancy, 1945- [author.]Contributor(s): Kotler, Philip [author.] | Kotler, Philip. Social marketingMaterial type: TextTextThousand Oaks, Calif. : SAGE Publications, 2011©2011 Edition: Fourth editionDescription: xi, 502 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1412981492 (paperback : alk. paper)Subject(s): Social marketing | Behavior modificationLOC classification: HF5414 .L44 2011Summary: This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.
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Genel Koleksiyon HF 5414 .L44 2011 (Browse shelf (Opens below)) Available 0003510

Prev. ed. entered under: Kotler, Philip.

Includes bibliographical references and indexes.

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.

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