Integrated marketing communications / Hans Ouwersloot and Tom Duncan.
Material type:
TextLondon : New York : McGraw-Hill Education (UK) Ltd. ; imprint of The McGraw-Hill Co., 2008©2008 Edition: European editionDescription: xviii, 523 pages, [16] pages of plates : illustration (some color) ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0077111206 (paperback)Subject(s): Communication in marketing | Marketing -- Customer services | Interactive marketing | Direct marketingLOC classification: HF5415.123 .O89 2008Summary: Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent, consistent and clear use of a company's communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5415.123 .O89 2008 (Browse shelf (Opens below)) | Available | 0003509 |
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| HF 5415.1 .B43 2004 Marketing : principles & perspectives / | HF 5415.123 .C58 2014 Integrated advertising, promotion, and marketing communications / | HF 5415.123 .D5419 2016 Dürüstlük çağı : dijital dünyada iletişim ve itibar yönetimi / | HF 5415.123 .O89 2008 Integrated marketing communications / | HF 5415.123 .P47 2013 Strategic integrated marketing communication : theory and practice / | HF 5415.1255 A85 2019 Söyleyince kızıyorlar / | HF 5415.1255 .B395 2019 Anneleri anlayan marka olmak : Türkiye’deki farklı anne profilleri üzerine pazarlama stratejileri / |
Includes bibliographical references and index.
Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent, consistent and clear use of a company's communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.
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