Harvard business review on increasing customer loyalty.
Material type:
TextSeries: Harvard business review paperback seriesBoston, Mass. : Harvard Business Review Press, 2011©2011 Description: 221 pages : illustrations ; 21 cmContent type: text Media type: unmediated2rdamedia Carrier type: volume2rdacarrierISBN: 1422162524 (alk. paper)Uniform titles: Harvard business review. Subject(s): Customer loyalty | Customer relationsLOC classification: HF5415.525 .H37 2011| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5415.525 .H37 2011 (Browse shelf (Opens below)) | Available | 0003489 |
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| HF 5415.5 .F63 2011 Focusing on your customer : expert solutions to everyday challenges. | HF 5415.5 .T38 2018 Customer experience management : how to design, integrate, measure and lead / | HF 5415.5 .T38 2018 c.2 Customer experience management : how to design, integrate, measure and lead / | HF 5415.525 .H37 2011 Harvard business review on increasing customer loyalty. | HF 5415.525 .H3719 2012 Harvard Business Review : müşteri sadakatini artırmak / | HF 5415.55 .G6319 2001 Permission marketing = izinli pazarlama : yabancıları dosta, dostları müşteriye dönüştürmek / | HF 5415.55 .H37 2008 Relationship marketing : perspectives, dimensions and contexts / |
Includes bibliographical references and index.
Machine generated contents note: Stop Trying to Delight Your Customers / Nicholas Toman -- Companies and the Customers Who Hate Them / Youngme Moon -- The One Number You Need to Grow / Frederick F. Reichheld -- Putting the Service-Profit Chain to Work / Leonard A. Schlesinger -- The Mismanagement of Customer Loyalty / V. Kumar -- CRM Done Right / Dianne Ledingham -- Diamonds in the Data Mine / Gary Loveman -- Want to Perfect Your Company's Service? Use Behavioral Science / Sriram Dasu -- Best Face Forward / Bernard J. Jaworski.
How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value
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