Persuasive advertising : evidence-based principles / by J. Scott Armstrong, The Whartaon School University of Pennsylvania ; with collaboration from Gerry Lukeman, Chairman Emeritus, Ipsos ASI and Sandeep Patnaik, Research Director, Gallup & Robinson.
Material type:
TextBasingstoke : Palgrave Macmillan, 2010©2010 Description: xii, 386 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1403913439 (hardback)Subject(s): AdvertisingLOC classification: HF5823 .A76 2010Summary: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of th
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5823 .A76 2010 (Browse shelf (Opens below)) | Available | 0003238 |
Includes bibliographical references and indexes.
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of th
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