Essentials of strategic management : the quest for competitive advantage / John E. Gamble, University of South Alabama, Arthur A. Thompson, Jr., The University of Alabama, Margaret A. Peteraf, Dartmouth College.

By: Gamble, John (John E.) [author.]Contributor(s): Thompson, Arthur A, 1940- [author.]Material type: TextTextNew York, NY : McGraw-Hill/Irwin, 2013©2013 Edition: Third edition, international editionDescription: xl, 519 pages : color illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1259071480 (paperback)Subject(s): Strategic planning | Business planning | Competition | Strategic planning -- Case studiesLOC classification: HD30.28 .G36 2013
Contents:
Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.

Includes index.

Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.

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