Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.

Contributor(s): Haugtvedt, Curtis P, 1958- [editor.] | Herr, Paul, 1956- [editor.] | Kardes, Frank R [editor.]Material type: TextTextSeries: Marketing and consumer psychology seriesNew York : Lawrence Erlbaum Associates, 2008©2008 Description: xvi, 1273 pages : illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 080585603XSubject(s): Consumer behavior | Decision making | Marketing -- Psychological aspects | Advertising -- Psychological aspectsLOC classification: HF5415.32 .H36 2008Online resources: Table of contents Table of contents only | Publisher description Publisher description | Table of contents Table of contents only | Publisher description Publisher description
Contents:
Toward a psychology of consumer creativity / James E. Burroughs, C. Page Moreau, and David Glen Mick -- Compulsive buying : review and reflection / Ronald J. Faber, and Thomas C. O'Guinn -- Summing up the state of coping research : prospects and prescriptions for consumer research / Adam Duhachek -- Self-reports in consumer research / Kimberlee Weaver and Norbert Schwarz -- Cross-cultural consumer psychology / Sharon Shavitt, Angela Y. Lee, and Timothy P. Johnson -- Measurement error in experimental designs in consumer psychology / Madhu Viswanathan -- Individual differences : tools for theory testing and understanding in consumer psychology research / Curtis P. Haugtvedt, Kaiya Liu, and Kyeong Sam Min -- Neuroeconomics : foundational issues and consumer relevance / Giovanna Egidi, Howard C. Nusbaum, and John T. Cacioppo.
Summary: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
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Books MEF Üniversitesi Kütüphanesi
Genel Koleksiyon HF 5415.32 .H36 2008 (Browse shelf (Opens below)) Available 0003056

Includes bibliographical references and indexes.

-- Toward a psychology of consumer creativity / James E. Burroughs, C. Page Moreau, and David Glen Mick -- Compulsive buying : review and reflection / Ronald J. Faber, and Thomas C. O'Guinn -- Summing up the state of coping research : prospects and prescriptions for consumer research / Adam Duhachek -- Self-reports in consumer research / Kimberlee Weaver and Norbert Schwarz -- Cross-cultural consumer psychology / Sharon Shavitt, Angela Y. Lee, and Timothy P. Johnson -- Measurement error in experimental designs in consumer psychology / Madhu Viswanathan -- Individual differences : tools for theory testing and understanding in consumer psychology research / Curtis P. Haugtvedt, Kaiya Liu, and Kyeong Sam Min -- Neuroeconomics : foundational issues and consumer relevance / Giovanna Egidi, Howard C. Nusbaum, and John T. Cacioppo.

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

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