Marketing / Michael J. Etzel, University of Notre Dame, Bruce J. Walker, University of Missouri-Columbia, , William J. Stanton, University of Colorado-Boulder.
Material type:
TextLanguage: English Boston, Mass. : McGraw-Hill, 2007©2007 Edition: Fourteenth edition, International editionDescription: xxii, 706, pages : color illustrations, maps ; 28 cm. + 1 computer optical disc (4 3/4 in.)Content type: text Media type: unmediated Carrier type: volumeISBN: 0071106014 (paperback)Subject(s): MarketingLOC classification: HF5415 .E89 2007Summary: Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| CD-ROM Supplements | MEF Üniversitesi Kütüphanesi | Ödünç Bankosu | HF 5415 .E89 2007 CD-ROM Suppl. (Browse shelf (Opens below)) | Available | 0002936 | ||
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5415 .E89 2007 (Browse shelf (Opens below)) | Available | 0002935 |
Includes bibliographical references and indexes.
Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.
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