Contemporary advertising / William F. Arens.
Material type:
TextLanguage: English Series: McGraw-Hill/Irwin series in marketingBoston : McGraw-Hill Irwin, 2002©2002. Edition: Eight editionDescription: 1 volume (various pagings) : illustrations (some color) ; 29 cm. + 1 CD-ROM (4 3/4 in.)Content type: text Media type: unmediated Carrier type: volumeISBN: 0071122931 (paperback)Subject(s): AdvertisingLOC classification: HF5821 .A74 2002Summary: This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| CD-ROM Supplements | MEF Üniversitesi Kütüphanesi | Ödünç Bankosu | HF 5821 .A74 2002 CD-ROM Suppl. (Browse shelf (Opens below)) | Available | 0002923 | ||
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5821 .A74 2002 (Browse shelf (Opens below)) | Available | 0002921 |
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Includes bibliographical references and indexes.
This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
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