The effective use of sponsorship / David Wragg.
Material type:
TextLondon : Kogan Page, 1994Description: 125 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0749411260 (paperback)Subject(s): Corporate sponsorship | MarketingLOC classification: HD59.35 .W73 1994Summary: Sponsorship has become an important aspect of the marketing and public relations programmes of many companies. Getting the best value from sponsorship and charitable donations calls for special marketing skills. This detailed guide explores the role of sponsorship as a marketing tool, covering all aspects including: budgets and planning; media relations; targeting charitable donations; making the most of opportunities; matching activity to objectives; managing sponsorship; and assessing the results.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HD 59.35 .W73 1994 (Browse shelf (Opens below)) | Available | 0002899 |
Sponsorship has become an important aspect of the marketing and public relations programmes of many companies. Getting the best value from sponsorship and charitable donations calls for special marketing skills. This detailed guide explores the role of sponsorship as a marketing tool, covering all aspects including: budgets and planning; media relations; targeting charitable donations; making the most of opportunities; matching activity to objectives; managing sponsorship; and assessing the results.
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