Marketing challenges : cases & exercises / [edited by] Christopher H. Lovelock, International Institute for Management Development (IMD), Charles B. Weinberg, University of British Columbia ; optinal personal computer sowftware Robert E. Krider, John D. Claxton, Charles B. Weinberg, University of British Columbia.
Material type:
TextSeries: McGraw-Hill series in marketingNew York : McGraw-Hill, 1993©1993. Edition: Third editionDescription: xxxix, 628 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0071125132 (paperback)Subject(s): Marketing -- Case studies | Marketing -- Problems, exercises, etcLOC classification: HF5415 .M37 1993Summary: Marketing challenges useful for an MBA class.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | MEF Üniversitesi Kütüphanesi | Genel Koleksiyon | HF 5415 .M37 1993 (Browse shelf (Opens below)) | Available | 0002887 |
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| HF 5415 .K68 2016 Principles of marketing / | HF 5415 .K68 2016 Principles of marketing / | HF 5415 .K73 2013 Customer sense : how the 5 senses influence buying behavior / | HF 5415 .M37 1993 Marketing challenges : cases & exercises / | HF 5415 .M375 2014 Marketing 13/14 / | HF 5415 .P47 2015 Essentials of marketing : a marketing strategy planning approach / | HF 5415 .S46 2010 Sensory marketing : research on the sensuality of products / |
Marketing challenges useful for an MBA class.
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