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Reklam teorileri / (Record no. 8479)

000 -LEADER
fixed length control field	03428cam a2200613 i 4500
001 - CONTROL NUMBER
control field	1955116
003 - CONTROL NUMBER IDENTIFIER
control field	KOHA
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	191212s20172017tu a b 001 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9786056785115
Qualifying information	(paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency	TR-IsMEF
Language of cataloging	eng
Description conventions	rda
Transcribing agency	TR-IsMEF
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title	tur
049 ## - LOCAL HOLDINGS (OCLC)
Holding library	TR-IsMEF
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5823
Item number	.R45 2017
245 00 - TITLE STATEMENT
Title	Reklam teorileri /
Statement of responsibility, etc.	editörler Prof. Dr. Ali Atıf Bir, İletişim Bilimleri Enstitüsü, Prof. Dr. H. Kemal Suher, Bahçeşehir Üniversitesi ; editör asistanı Kevser Zeynep Meral, Bahçeşehir Üniversitesi Doktora Öğrencisi, genel yayın yönetmeni Prof. Dr. Ali Atıf Bir.
250 ## - EDITION STATEMENT
Edition statement	Birinci baskı: The Kitap, Kasım 2017.
264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Şişli, İstanbul :
Name of producer, publisher, distributor, manufacturer	The Kitap,
Date of production, publication, distribution, manufacture, or copyright notice	2017.
264 4# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	©2017
300 ## - PHYSICAL DESCRIPTION
Extent	424 pages :
Other physical details	illustrations ;
Dimensions	22 cm.
336 ## - CONTENT TYPE
Content type term	text
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Source	rdacarrier
490 1# - SERIES STATEMENT
Series statement	The Kitap.
--	İletişim/medya.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (pages 420-422) and index (pages 423-424).
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Research
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Psychological aspects
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bir, Ali Atıf,
Relator term	editor
--	publishing director.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Suher, H. Kemal,
Relator term	editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Meral, Kevser Zeynep,
Relator term	editor.
830 0# - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	The Kitap.
830 0# - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	The Kitap.
Name of part/section of a work	<a href="İletişim/medya.">İletişim/medya.</a>
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name	MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules
910 ## - USER-OPTION DATA (OCLC)
User-option data	İdeal Kültür
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books
970 01 - REFERENCES
Title of a work	İÇİNDEKİLER
970 12 - REFERENCES
Chapters	I.
Title of a work	Teoriler (Theories),
Pages	11.
970 11 - REFERENCES
Chapters	1.
Title of a work	Çift Süreç Teorileri (Dual Process Theories),
Authors, Editors etc.	H. Kemal SUHER,
--	SUHER, H. Kemal,
Pages	13.
970 11 - REFERENCES
Chapters	2.
Title of a work	Planlı Davranış Teorisi (Planlı Davranış ve Nedenli Eylem Teorileri) (The Theories of Planned Behavior and Reasoned Action),
Authors, Editors etc.	Esin YALÇINER SMIT,
--	YALÇINER SMIT, Esin,
Pages	89.
970 11 - REFERENCES
Chapters	3.
Title of a work	Öğrenme Teorileri ve Davranışçı Teorilerin Reklamcılık Alanında Kullanımı (Learning Theory),
Authors, Editors etc.	Ufuk TURHAN,
--	TURHAN, Ufuk,
Pages	119.
970 11 - REFERENCES
Chapters	4.
Title of a work	Şema Teorisi (Schema Theory),
Authors, Editors etc.	Selcan YEŞİLYURT,
--	YEŞİLYURT, Selcan,
Pages	143.
970 11 - REFERENCES
Chapters	5.
Title of a work	Atfetme (Nedensellik Yükleme) Teorisi (Attribution Theory),
Authors, Editors etc.	Pakize KAYA,
--	KAYA, Pakize,
Pages	185.
970 11 - REFERENCES
Chapters	6.
Title of a work	Bilgi İşleme Teorisi (Information Processing Theory),
Authors, Editors etc.	Gökhan Oğuz ÜNAL,
--	ÜNAL, Gökhan Oğuz,
Pages	203.
970 12 - REFERENCES
Chapters	II.
Title of a work	Yapılar (Constructs),
Pages	217.
970 11 - REFERENCES
Chapters	7.
Title of a work	İlginlik (Involvement),
Authors, Editors etc.	Yeşim ULUSU,
--	ULUSU, Yeşim,
Pages	219.
970 11 - REFERENCES
Chapters	8.
Title of a work	Reklama Karşı Tutum (Attitude Towards Advertising),
Authors, Editors etc.	Neslihan ALPAY,
--	ALPAY, Neslihan,
Pages	244.
970 11 - REFERENCES
Chapters	9.
Title of a work	Marka Ederi (Brand Equity),
Authors, Editors etc.	Hande BİLSEL,
--	BİLSEL, Hande,
Pages	273.
970 11 - REFERENCES
Chapters	10.
Title of a work	Kaynak Güvenilirliği (Source Credibility),
Authors, Editors etc.	İdil SUHER,
--	SUHER, İdil,
Pages	295.
970 12 - REFERENCES
Chapters	III.
Title of a work	Teorik Çerçeveler (Theoretical Frameworks),
Pages	333.
970 11 - REFERENCES
Chapters	11.
Title of a work	Duygular (Emotions),
Authors, Editors etc.	Önder YÖNET,
--	YÖNET, Önder,
Pages	335.
970 11 - REFERENCES
Chapters	12.
Title of a work	Etkiler Hiyerarşisi (Hierarchy of Effects),
Authors, Editors etc.	Deniz UTKU,
--	UTKU, Deniz,
Pages	382.
970 11 - REFERENCES
Chapters	13.
Title of a work	Kullanımlar ve Doyumlar (Uses and Gratification),
Authors, Editors etc.	Eda ÖZTÜRK,
--	ÖZTÜRK, Eda,
Pages	400.
970 01 - REFERENCES
unimportant Title	Dizin,
Pages	423.

Holdings
Not for loan	Currency

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