Easy graphic design for librarians : (Record no. 7432)

000 -LEADER
fixed length control field 03458cam a2200517 i 4500
001 - CONTROL NUMBER
control field 1933204
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190419s2018 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017024392
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780838915936
Qualifying information (paperback : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
-- TR-IsMEF
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
049 ## - LOCAL HOLDINGS (OCLC)
Holding library TR-IsMEF
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number Z716.3
Item number .W35 2018
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wakimoto, Diana Kiyo,
Relator term author.
245 10 - TITLE STATEMENT
Title Easy graphic design for librarians :
Remainder of title from color to kerning /
Statement of responsibility, etc. Diana K. Wakimoto.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Chicago :
Name of producer, publisher, distributor, manufacturer ALA Editions, an imprint of the American Library Association,
Date of production, publication, distribution, manufacture, or copyright notice 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 154 pages :
Other physical details illustrations ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc From the layout of a library's web banner to its printed newsletter to the swag handed out during summer reading programs, libraries make their visual identities known through the many forms of communication they produce and share. And even if "graphic designer" isn't technically in your job description, chances are you're still doing it. Wouldn't you like to do it better? In this approachable introduction to graphic design, Wakimoto speaks directly to library staff. Her book leads readers through a structured exploration of design concepts that can be applied immediately to library-specific projects. Perfect for complete novices as well as those wishing to build on existing skills, this book offers a concise overview of graphic design fundamentals such as typography, color, layout, and using images; outlines a design process for busy librarians that emphasizes a pragmatic approach to creating materials; explains how to use tools like templates and style guides, and how to choose the right software for a particular project; includes guidance on creating bookmarks, brochures, flyers, and buttons; shows how to get more bang for your buck through flexible designs that can be repurposed; delves into web banner design; and provides a resource guide and suggestions for further readings. Under Wakimoto's tutelage, librarians in any setting can apply what they learn to create engaging, effective visual communications for their libraries.--Back cover.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Libraries
General subdivision Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Libraries
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in library administration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Graphic arts
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules
910 ## - USER-OPTION DATA (OCLC)
User-option data Çağlayan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
970 12 - REFERENCES
Chapters Part I.
Title of a work Graphic design fundamentals
970 11 - REFERENCES
Title of a work Design process for librarian graphic designers
970 11 - REFERENCES
Title of a work Structure your library's designs
970 11 - REFERENCES
Title of a work Typography for librarians
970 11 - REFERENCES
Title of a work Colorize your library's communications
970 11 - REFERENCES
Title of a work Images to enhance your library's message
970 11 - REFERENCES
Title of a work Design software for any library design Project
970 11 - REFERENCES
Title of a work Templates and style guides : share your graphic design knowledge
970 12 - REFERENCES
Chapters Part II.
Title of a work Projects. Bookmark redesign
970 11 - REFERENCES
Title of a work Brochure redesign
970 11 - REFERENCES
Title of a work Design themes : two-for-one design
970 11 - REFERENCES
Title of a work Web banner design
970 11 - REFERENCES
Title of a work Flyer design
970 11 - REFERENCES
Title of a work Button designs
003 - CONTROL NUMBER IDENTIFIER
control field KOHA
Holdings
Not for loan