| 000 -LEADER |
|---|
| fixed length control field |
24651cam a2205737Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
160776 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2015 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1259254348 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781259254345 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MEf |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TR-IsMEF |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.153 |
| Item number |
.C72 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Crawford, C. Merle |
| Fuller form of name |
(Charles Merle), |
| Dates associated with a name |
1924-, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
New products management / |
| Statement of responsibility, etc. |
Merle Crawford, University of Michigan-Emeritus, Anthony Di Benedetto, Temple University. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eleventh edition, International edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 588 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Di Benedetto, C. Anthony, |
| Relator term |
author. |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Personal name |
MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Çağlayan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Koha issues (borrowed), all copies |
1 |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part one Overview and opportunity identification/selection, |
| Pages |
3. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 1 The strategic elements of product development, |
| Pages |
5. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
5. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The importance of new products, |
| Pages |
6. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Globalization and new product development, |
| Pages |
9. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
How product development is different, |
| Pages |
11. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
What is a new product, and what leads to success?, |
| Pages |
14. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Does this field of activity have a unique vocabulary?, |
| Pages |
16. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Does the field of new products offer careers?, |
| Pages |
17. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The strategic elements of product development, |
| Pages |
18. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The basic new products process, |
| Pages |
19. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The other strategic elements, |
| Pages |
22. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Product development in action, |
| Pages |
23. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
24. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
24. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 2 The new products process, |
| Pages |
25. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
25. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The procter&gamble cosmetics saga, |
| Pages |
25. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The product innovation charter (PIC), |
| Pages |
26. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The new products process, |
| Pages |
27. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The new product portfolio, |
| Pages |
27. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Supporting the strategic elements: effective team management, |
| Pages |
28. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What happened in that saga?, |
| Pages |
28. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The phases in the new products process, |
| Pages |
29. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Phase 1: opportunity identification and selection, |
| Pages |
30. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Phase 2: concept generation, |
| Pages |
31. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Phase 3: concept/project evaluation, |
| Pages |
31. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Phase 4: development, |
| Pages |
32. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Phase 5: launch, |
| Pages |
33. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Evaluation tasks throughout the new products process, |
| Pages |
34. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Speeding the product to market, |
| Pages |
37. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Risks and guidelines in speending to market, |
| Pages |
40. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
What about new services?, |
| Pages |
43. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
New-to-the-world products, |
| Pages |
46. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The role of the serial innovator, |
| Pages |
48. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Spiral development and the role of prototypes, |
| Pages |
50. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Closing thoughts about the new products process, |
| Pages |
51. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
52. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
53. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: Lego, |
| Pages |
53. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: Tastykake sensables, |
| Pages |
55. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: The levacor heart pump, |
| Pages |
57. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 3 Opportunity identification and selection: strategic planning for new products, |
| Pages |
60. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
60. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
A product strategy for a "company within a company", |
| Pages |
61. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
New product strategy inputs and identifying opportunities, |
| Pages |
61. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product platform planning, |
| Pages |
61. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Opportunity identification, |
| Pages |
66. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Noncorporate strategic planning, |
| Pages |
68. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Miscellaneous sources, |
| Pages |
70. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The product innovation charter, |
| Pages |
70. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Why have a PIC?, |
| Pages |
72. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The selection of the PIC, |
| Pages |
74. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Background section of the PIC, |
| Pages |
74. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The arena (area of focus) section of the PIC, |
| Pages |
74. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Goals and objectives section of the PIC, |
| Pages |
77. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Special guidelines section of the PIC, |
| Pages |
77. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
How to prepare a product innovation charter, |
| Pages |
80. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Product portfolio analysis: the new product's strategic fit, |
| Pages |
82. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
87. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
87. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: new product strategy at Kellogg, |
| Pages |
88. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: the Honda element, |
| Pages |
90. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part two Concept generation, |
| Pages |
95. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 4 Creativity and the product concept, |
| Pages |
97. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
97. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Preparation, |
| Pages |
97. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The product innovation charter, |
| Pages |
97. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Finding the right people, |
| Pages |
98. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Management's role in creativity, |
| Pages |
99. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Activities to encourage creativity, |
| Pages |
101. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Special rewards, |
| Pages |
103. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The removal of roadblocks, |
| Pages |
103. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The product concept, |
| Pages |
104. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The designer decaf example, |
| Pages |
107. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The concept statement, |
| Pages |
108. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Two basic approaches, |
| Pages |
110. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The important sources of ready-made new product ideas, |
| Pages |
111. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
User toolkits, |
| Pages |
111. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Crowdsourcing, |
| Pages |
114. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Lead users, |
| Pages |
115. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Open innovation, |
| Pages |
118. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
123. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
123. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: Pillsbury grands! Biscuit Sandwiches, |
| Pages |
124. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: P&G CarpetFlick, |
| Pages |
126. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: aquafresh white trays, |
| Pages |
127. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 5 Finding and solving customers' problems, |
| Pages |
130. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
130. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The overall system of internal concept generation, |
| Pages |
130. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Gathering the problems, |
| Pages |
131. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Internal records, |
| Pages |
132. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Direct inputs from technical and marketing departments, |
| Pages |
132. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Problem analysis, |
| Pages |
133. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Scenario analysis, |
| Pages |
141. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Solving the problems, |
| Pages |
145. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Group creativity, |
| Pages |
145. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Brainstorming, |
| Pages |
145. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Electronic brainstorming and computer-assisted creativity techniques, |
| Pages |
146. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Creativity techniques, |
| Pages |
146. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Online communities, |
| Pages |
147. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Disciplines panel, |
| Pages |
149. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Concept generation techniques in action, |
| Pages |
149. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
150. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
150. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: Campbell's IQ meals, |
| Pages |
151. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: Earning organizational respect, |
| Pages |
152. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 6 Analytical attribute approaches: introduction and perceptual mapping, |
| Pages |
154. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
154. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Understanding why customers buy a product, |
| Pages |
154. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Products are groups of attributes, |
| Pages |
154. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Analyzing product attributes for concept generation and evaluation, |
| Pages |
156. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
GAP analysis, |
| Pages |
156. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Determinant gap maps, |
| Pages |
157. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Perceptual gap maps based on attribute ratings (AR), |
| Pages |
158. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Perceptual gap maps based on overall similarities (OS), |
| Pages |
164. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Comments on gap analysis, |
| Pages |
167. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
168. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
168. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: comparing smartphones (A), |
| Pages |
169. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 7 Analytical attribute approaches: trade-off analysis and qualitative techniques, |
| Pages |
171. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
171. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Trade-off analysis, |
| Pages |
171. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Using trade-off analysis to generate concepts, |
| Pages |
172. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A conjoint analysis application, |
| Pages |
173. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Is conjoint the right method?, |
| Pages |
177. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Alternatives to full-profile conjoint analysis, |
| Pages |
178. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Recent modifications in conjoint analysis, |
| Pages |
179. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Virtual prototypes in concept testing, |
| Pages |
179. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Qualitative techniques, |
| Pages |
180. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Dimensional analysis, |
| Pages |
180. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Checklists, |
| Pages |
182. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Relationships analysis, |
| Pages |
183. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
About the dimensions used in relationships analysis, |
| Pages |
183. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Two-dimensional matrix, |
| Pages |
183. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Morphological or multidimensional matrix, |
| Pages |
184. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Analogy, |
| Pages |
186. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
187. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
187. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: rubbermaid, |
| Pages |
188. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part three Concept/project evaluation, |
| Pages |
191. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 8 The concept evaluation system, |
| Pages |
193. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
193. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
What's going on in the new products process?, |
| Pages |
193. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The evaluation system for the basic new products process, |
| Pages |
194. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Products line considerations in concept evaluation, |
| Pages |
197. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The cumulative expenditures curve, |
| Pages |
198. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The risk/payoff matrix, |
| Pages |
199. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The decay curve, |
| Pages |
200. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Planning the evaluation system, |
| Pages |
201. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Everything is tentative, |
| Pages |
201. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Potholes, |
| Pages |
202. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The people dimension, |
| Pages |
203. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Surrogates, |
| Pages |
204. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The A-T-A-R model, |
| Pages |
205. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Where do we get the figures for the A-T-A-R model?, |
| Pages |
209. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Further uses of the A-T-A-R model, |
| Pages |
209. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
209. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
210. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: chipotle Mexican grill, |
| Pages |
210. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: concept development corporation, |
| Pages |
212. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 9 concept testing, |
| Pages |
214. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
214. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The importance of up-front evaluations, |
| Pages |
214. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The product innovation charter, |
| Pages |
215. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Market analysis, |
| Pages |
216. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Initial reaction, |
| Pages |
216. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Concept testing and development, |
| Pages |
217. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What is a new product concept?, |
| Pages |
219. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The purpose of concept testing, |
| Pages |
219. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Considerations in concept testing research, |
| Pages |
221. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Prepare the concept statement, |
| Pages |
221. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Define the respondent group, |
| Pages |
225. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Select the response situation, |
| Pages |
226. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Prepare the interviewing sequence, |
| Pages |
227. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Variations, |
| Pages |
228. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Analyzing research results, |
| Pages |
228. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Identifying benefit segments, |
| Pages |
228. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Joint space maps, |
| Pages |
230. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Preference regression, |
| Pages |
232. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Conjoint analysis in concept testing, |
| Pages |
233. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Market research to support concept testing, |
| Pages |
235. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusions, |
| Pages |
238. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
238. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
239. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: Domino's, |
| Pages |
240. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: Comparing smartphones (B), |
| Pages |
242. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 10 The full screen, |
| Pages |
243. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
243. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Purpose of the full screen, |
| Pages |
244. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The scoring model, |
| Pages |
246. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Introduction to scoring models, |
| Pages |
246. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The screening procedure, |
| Pages |
247. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Profile sheet, |
| Pages |
252. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
A screening model based on project newprod, |
| Pages |
253. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The analytic hieararchy process, |
| Pages |
255. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Special aspects, |
| Pages |
258. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
258. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
259. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: logitech (A), |
| Pages |
259. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 11 sales forecasting and financial analysis, |
| Pages |
262. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
262. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Sales forecasting for new products, |
| Pages |
263. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Forecasting sales using traditional methods, |
| Pages |
264. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Forecasting sales using purchase intentions, |
| Pages |
266. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Forecasting sales using the A-T-A-R model, |
| Pages |
267. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Techniques for forecasting product diffusion, |
| Pages |
269. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Observations on forecasting models, |
| Pages |
271. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Problems with sales forecasting, |
| Pages |
272. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Summary of the problems, |
| Pages |
273. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Actions by managers to handle these problems, |
| Pages |
274. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Improve the new product process currently in use, |
| Pages |
274. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Use the life cycle concept of financial analysis, |
| Pages |
274. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Reduce dependence on poor forecasts, |
| Pages |
275. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Return to the PIC, |
| Pages |
280. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
283. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
283. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: bay city electronics, |
| Pages |
284. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 12 product protocol, |
| Pages |
291. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
291. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The product protocol, |
| Pages |
292. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Purposes of the protocol, |
| Pages |
294. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Protocol's specific contents, |
| Pages |
296. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Target market, |
| Pages |
298. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Positioning, |
| Pages |
298. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Competitive comparisons and augmentation dimensions, |
| Pages |
301. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Other components of the product protocol, |
| Pages |
301. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Protocol and the voice of the customer, |
| Pages |
302. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Hearing the voice of the customer, |
| Pages |
302. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Protocol and quality function deployment (QFD), |
| Pages |
305. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
QFD and the house of quality, |
| Pages |
305. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Outcomes of QFD, |
| Pages |
309. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Some warnings about the difficulty of the protocol process, |
| Pages |
311. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
312. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
312. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: Fisher & Paykel, |
| Pages |
313. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: DuPont, |
| Pages |
315. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: Logitech (B), |
| Pages |
317. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part four Development, |
| Pages |
319. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 13 Design, |
| Pages |
323. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
323. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
What is design?, |
| Pages |
324. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Design-driven innovation, |
| Pages |
324. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The role of design in the new products process, |
| Pages |
325. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Contributions of design to new product goals, |
| Pages |
325. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Product architecture, |
| Pages |
331. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A process for product architecture, |
| Pages |
331. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product architecture and product platforms, |
| Pages |
333. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Industrial design and the industrial designer, |
| Pages |
333. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Prototype development, |
| Pages |
334. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Managing the interfaces in the design process, |
| Pages |
336. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Improving the interfacces in the design process, |
| Pages |
339. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Computer-aided design and design for manufacturability, |
| Pages |
340. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Continuous improvement in design, |
| Pages |
342. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
343. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
343. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: the mini, |
| Pages |
344. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: palm pilot, |
| Pages |
345. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: Gilette Mach3 and fusion, |
| Pages |
348. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 14 Development team management, |
| Pages |
351. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
351. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
What is a team?, |
| Pages |
351. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Structuring the team, |
| Pages |
352. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Another look at projectization, |
| Pages |
355. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Building a team, |
| Pages |
356. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Establishing a culture of collaboration, |
| Pages |
356. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The team assignment and ownership, |
| Pages |
357. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Selecting the leader, |
| Pages |
358. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Selecting the team members, |
| Pages |
359. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Roles and participants, |
| Pages |
360. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Network building, |
| Pages |
363. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Training the teams, |
| Pages |
363. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Managing the team, |
| Pages |
364. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Cross-functional interface management, |
| Pages |
364. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Overcoming barriers to market orientation, |
| Pages |
367. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ongoing management of the team, |
| Pages |
368. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Team compensation and motivation, |
| Pages |
368. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Closing the team down, |
| Pages |
370. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Virtual teams, |
| Pages |
370. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Managing globally dispered teams, |
| Pages |
372. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
376. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
376. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: provo craft, |
| Pages |
377. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: Ford fusion, |
| Pages |
378. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 15 product use testing, |
| Pages |
381. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
381. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The role of marketing during development, |
| Pages |
382. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketing is involved from the beginning of the process, |
| Pages |
382. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketing ramp-up, or the "i thin we're got it" phase, |
| Pages |
383. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Why do product use testing?, |
| Pages |
384. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Is product use testing really necessary?, |
| Pages |
384. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Are these arguments correct?, |
| Pages |
385. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Knowledge gained from product use testing, |
| Pages |
387. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Pre-use sense reactions, |
| Pages |
387. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Early use experiences, |
| Pages |
388. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Alpha and beta tests, |
| Pages |
388. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Gamma testing, |
| Pages |
390. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Diagnostic information, |
| Pages |
391. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Decisions in product use testing, |
| Pages |
391. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Who should be in the user group?, |
| Pages |
391. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How should we reach the user group?, |
| Pages |
392. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Should we disclose our identity?, |
| Pages |
393. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How much explanation should we provide?, |
| Pages |
393. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How much control over product use should there be?, |
| Pages |
393. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How should the test be conducted?, |
| Pages |
394. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Over what time period should the test be conducted?, |
| Pages |
395. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What should be the source of the product beign tested?, |
| Pages |
396. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How should we record respondents' reactions?, |
| Pages |
397. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How should we interpret the figures we get?, |
| Pages |
398. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Who should do the product use test?, |
| Pages |
398. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Special problems, |
| Pages |
399. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Don't change the data just because they came out wrong, |
| Pages |
399. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Be alert to strange conditions, |
| Pages |
399. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What if we have to go ahead without good use testing?, |
| Pages |
399. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
399. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
400. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: product use testing for new consumer nondurables, |
| Pages |
401. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part five Launch, |
| Pages |
403. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 16 strategic launch planning, |
| Pages |
406. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
406. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The strategic givens, |
| Pages |
407. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Revisiting the strategic goals, |
| Pages |
408. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Strategic platform decisions, |
| Pages |
409. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Type of demand sought, |
| Pages |
409. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Permanence, |
| Pages |
410. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Aggressiveness, |
| Pages |
411. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Competitive advantage, |
| Pages |
411. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product liine replacement, |
| Pages |
411. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Competitive relationship, |
| Pages |
413. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Scope of market entry, |
| Pages |
413. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Image, |
| Pages |
413. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The target market decision, |
| Pages |
413. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Alternative ways to segment a market, |
| Pages |
414. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Targeting may also use diffusion of innovation, |
| Pages |
418. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Product positioning, |
| Pages |
420. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Creating unique value for the chosen target, |
| Pages |
422. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Branding and brand management, |
| Pages |
424. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Trademarks and registration, |
| Pages |
424. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What is a good brand name?, |
| Pages |
426. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Brand equity and branding strategies, |
| Pages |
432. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Global branding and positioning: standardize or adapt?, |
| Pages |
433. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Global brand leadership, |
| Pages |
434. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Packaging, |
| Pages |
435. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The role of packaging, |
| Pages |
435. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The packaging decision, |
| Pages |
435. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
436. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
437. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: wii, |
| Pages |
437. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: iridium, |
| Pages |
439. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: comparing smartphones (C), |
| Pages |
440. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 17 Implementation of the strategic plan, |
| Pages |
441. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
441. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The launch cycle, |
| Pages |
441. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Prelaunch and preannouncement, |
| Pages |
441. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Announcement, beachhead and early growth, |
| Pages |
444. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Lean launch and launch timing, |
| Pages |
445. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Launch tactics, |
| Pages |
447. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The communications plan, |
| Pages |
447. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The copy strategy statement, |
| Pages |
449. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Personal setting, |
| Pages |
449. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Alliances, |
| Pages |
450. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
A-T-A-T requirements, |
| Pages |
451. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Awareness, |
| Pages |
451. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Stocking and availability, |
| Pages |
452. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Trial, |
| Pages |
454. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Repeat purchase, |
| Pages |
457. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
458. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
458. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: Hulu, |
| Pages |
459. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: Dodge nitro, |
| Pages |
461. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter eighteen Market testing, |
| Pages |
464. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
464. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The market testing decision, |
| Pages |
464. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
When is the decision made?, |
| Pages |
465. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Is this an easy decision to make?, |
| Pages |
465. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Market tests must have teeth, |
| Pages |
466. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The factors for deciding whether to market test, |
| Pages |
468. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Methods of market testing, |
| Pages |
470. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Pseudo sale, |
| Pages |
470. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Controlled sale, |
| Pages |
470. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Full sale, |
| Pages |
471. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Pseudo sale methods, |
| Pages |
471. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Speculative sale, |
| Pages |
472. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Simulated test market, |
| Pages |
473. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Controlled sale methods, |
| Pages |
476. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Informal selling, |
| Pages |
476. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Direct marketing, |
| Pages |
477. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Minimarkets, |
| Pages |
477. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Scanner market testing, |
| Pages |
479. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Full sale methods, |
| Pages |
480. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Test marketing, |
| Pages |
480. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The rollout, |
| Pages |
484. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Wrap-up on market testing methodologies, |
| Pages |
488. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
488. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
489. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: PepsiCo-Pepsi-Kona and Pepsi one, |
| Pages |
489. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 19 Launch management, |
| Pages |
492. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
492. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
What we mean by launch management, |
| Pages |
492. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The launch management system, |
| Pages |
493. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step one: spot potential problems, |
| Pages |
494. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step two: select the control events, |
| Pages |
498. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step three: develop contingency plans, |
| Pages |
499. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step four: design the tracking system, |
| Pages |
500. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Effective innovation metrics, |
| Pages |
504. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
A sample launch management plan, |
| Pages |
506. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Launch management and knowledge creation, |
| Pages |
506. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Product failure, |
| Pages |
509. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
511. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
512. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: Levitra, |
| Pages |
512. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 20 public policy issues, |
| Pages |
515. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Setting, |
| Pages |
515. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Bigger picture: a cycle of concerns, |
| Pages |
515. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Phase I: stirring, |
| Pages |
516. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Phase II: trial support, |
| Pages |
517. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Phase III: the political arena, |
| Pages |
517. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Phase IV: regulatory adjusment, |
| Pages |
518. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Business attitudes toward product issues, |
| Pages |
518. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Current problem areas, |
| Pages |
518. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Product liability, |
| Pages |
519. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Typology of injury sources, |
| Pages |
519. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The four legal bases for product liability, |
| Pages |
521. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Other legislation, |
| Pages |
523. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Planning for the product recall, |
| Pages |
524. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Prior to the recall, |
| Pages |
524. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
During the recall, |
| Pages |
524. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
After the recall, |
| Pages |
524. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Attempts at standardization and clarification, |
| Pages |
525. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Environmental needs, |
| Pages |
525. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Product piract, |
| Pages |
528. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Worthy products, |
| Pages |
529. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Morality, |
| Pages |
530. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Designings products for emerging markets, |
| Pages |
530. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Personal ethics, |
| Pages |
532. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The underlying residual issues, |
| Pages |
533. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
What are new products managers doing about all this?, |
| Pages |
534. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Strategy and policy, |
| Pages |
534. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Control systems, |
| Pages |
534. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product testing, |
| Pages |
534. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketing and market testing, |
| Pages |
534. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Customer education and external affairs, |
| Pages |
535. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
535. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Applications, |
| Pages |
536. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: clorox green works, |
| Pages |
536. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: hybrid or hydrogen vehicles at general motors?, |
| Pages |
539. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Case: product (RED), |
| Pages |
541. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Appendix A sources of ideas already generated, |
| Pages |
543. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Appendix B other techniques of concept generation, |
| Pages |
549. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Appendix C the marketing plan, |
| Pages |
559. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Appendix D guidelines for evaluating a new products program, |
| Pages |
565. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Index, |
| Pages |
569. |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KOHA |