Eye tracking for visual marketing / (Record no. 4805)

000 -LEADER
fixed length control field 03329cam a2200601Ii 4500
001 - CONTROL NUMBER
control field 160492
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150413s20082008xxua b 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781601981547 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency MEF
Language of cataloging eng
Description conventions rda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library TR-IsMEF
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5822
Item number .W43 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wedel, Michel,
Relator term author.
245 ## - TITLE STATEMENT
Title Eye tracking for visual marketing /
Statement of responsibility, etc. Michel Wedel, University of Marlyland College Park, Rik Pieters, Tilburg University.
264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, Mass. :
Name of producer, publisher, distributor, manufacturer now,
Date of production, publication, distribution, manufacture, or copyright notice 2008.
264 4# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture ©2008
300 ## - PHYSICAL DESCRIPTION
Extent ix, 93 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Foundations and trends in marketing ;
Volume/sequential designation v. 1, issue 4.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
520 ## - SUMMARY, ETC.
Summary, etc In the last decade there has been a rapid growth in commercial applications of eye-tracking technology to assess the effectiveness of visual marketing efforts. Eye-movements are tightly coupled with visual attention which makes them eminent indicators of the covert visual attention process. Now a sizable and growing body of literature exists on attention to visual marketing stimuli. Eye-Tracking for Visual Marketing provides: 1. the foundations of visual attention and eye-tracking 2. a conceptual framework for eye-tracking research in marketing 3. a review of the marketing literature within this conceptual framework. Motivated from its rising importance in marketing practice and its potential for theoretical contribution, Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. Next, it describes the authors' theory and reviews eye-tracking applications in marketing based on this theory. It conclude with an outlook on future theory and method development and recommendations for practice.
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Visual perception.
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Eye
General subdivision Movements
-- Research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pieters, Rik,
Relator term author.
830 0# - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Foundations and trends in marketing ;
Volume number/sequential designation v. 1, issue 4.
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules
910 ## - USER-OPTION DATA (OCLC)
User-option data Pandora
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
970 01 - REFERENCES
unimportant Title Introduction,
Pages 1.
970 12 - REFERENCES
Title of a work The eye and its movements,
Pages 5.
970 12 - REFERENCES
Title of a work The visiual brain,p11.
970 12 - REFERENCES
Title of a work Eye-movement recording,
Pages 15.
970 12 - REFERENCES
Title of a work Eye-movement metrics and inference,
Pages 19.
970 11 - REFERENCES
Title of a work Time,
Pages 20.
970 11 - REFERENCES
Title of a work Space,
Pages 22.
970 11 - REFERENCES
Title of a work Individuals,
Pages 25.
970 11 - REFERENCES
Title of a work Pupil diameter,
Pages 26.
970 11 - REFERENCES
Title of a work Visual stimuli,
Pages 26.
970 11 - REFERENCES
Title of a work Model-based inference,
Pages 28.
970 12 - REFERENCES
Title of a work A theory of attention to visual marketing,
Pages 37.
970 12 - REFERENCES
Title of a work Insights for visual marketing,
Pages 45.
970 11 - REFERENCES
Title of a work Stimulus (bottom-up) effects on attention,
Pages 49.
970 11 - REFERENCES
Title of a work Person (top-down) effects on attention,
Pages 60.
970 11 - REFERENCES
Title of a work Information in pupillary diameter,
Pages 69.
970 11 - REFERENCES
Title of a work Downstream effects,
Pages 71.
970 01 - REFERENCES
unimportant Title Conclusion,
Pages 73.
970 11 - REFERENCES
Title of a work Recommendations for marketing practice,
Pages 73.
970 11 - REFERENCES
Title of a work Outlook,
Pages 78.
970 01 - REFERENCES
unimportant Title Reference,
Pages 81.
003 - CONTROL NUMBER IDENTIFIER
control field KOHA
Holdings
Not for loan