| 000 -LEADER |
|---|
| fixed length control field |
10165cam a2201921Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
160379 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150408s20082008enk a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0077114221 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780077114220 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MEF |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TR-IsMEF |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
.H37 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harwood, Tracy, |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Relationship marketing : |
| Remainder of title |
perspectives, dimensions and contexts / |
| Statement of responsibility, etc. |
Tracy Harwood, Tony Garry and Anne Broderick. |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Maidenhead : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2008. |
| 264 4# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
©2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 242 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing. Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Garry, Tony, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Broderick, Anne, |
| Relator term |
author. |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Personal name |
MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Çağlayan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part one Perspectives and dimensions of relationship marketing. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Introduction to relationship marketing, |
| Pages |
3. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Introduction, |
| Pages |
4. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
An overview of the traditional marketing approach, |
| Pages |
5. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Problems with the traditional marketing approach, |
| Pages |
7. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: the traditional marketing approach, |
| Pages |
7. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The evolving focus of marketing, |
| Pages |
9. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Factors influencing the development of RM, |
| Pages |
10. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Energing themes of RM, |
| Pages |
14. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Definitions of RM, |
| Pages |
17. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: 888's new tables-not for boys, |
| Pages |
18. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
19. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Further reading, |
| Pages |
19. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
End of chapter case and key questions: Tesco, |
| Pages |
20. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
References, |
| Pages |
21. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Defining relationship marketing, |
| Pages |
25. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Introduction, |
| Pages |
26. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Boundaries of relationships, |
| Pages |
26. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A dyadic concept: the interaction approach, |
| Pages |
29. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Application of a dyadic concept: customer relationship management (CRM), |
| Pages |
31. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: LEGO-positioning to die for?, |
| Pages |
33. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A chain of relationships, |
| Pages |
34. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Network approaches, |
| Pages |
34. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: IKEA, |
| Pages |
35. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A typologoy for relationships, |
| Pages |
41. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: strategic business partnerships, |
| Pages |
43. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A classification system for RM, |
| Pages |
44. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
48. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Further reading, |
| Pages |
49. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
End of chapter case and key questions: can virgin media turn around NTL's customer care record?, |
| Pages |
49. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
References, |
| Pages |
51. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
An overview of industrial marketing and supply relationships, |
| Pages |
52. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Introduction, |
| Pages |
53. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
An overview of industrial marketing, |
| Pages |
54. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Developments in industrial markets, |
| Pages |
56. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Industrial buyer behavior, |
| Pages |
58. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Relational development cycles, |
| Pages |
64. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Supply relationships, |
| Pages |
67. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: Boeing's dreamliner, |
| Pages |
68. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Adding value through relationships, |
| Pages |
70. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
72. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Further reading, |
| Pages |
72. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
End of chapter case and key questions: Sony, |
| Pages |
73. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
References, |
| Pages |
75. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Service marketing and relational perspectives, |
| Pages |
78. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Introduction, |
| Pages |
79. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Looking across the services spectrum, |
| Pages |
80. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Service marketing theory and relationship focus, |
| Pages |
81. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Relational dimensions in service formats, |
| Pages |
83. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Qualities of services and relationship elements, |
| Pages |
86. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Trust-building in service, |
| Pages |
88. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Focus on service interaction, |
| Pages |
90. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: Emirates Airline-book your flight and your bed, |
| Pages |
91. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Focus on service behavior-critical to relationships, |
| Pages |
93. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: £6.4 bilion spent in UK on eating out in pubs, |
| Pages |
94. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Focus on service personnel as relationship builders, |
| Pages |
99. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
100. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Further reading, |
| Pages |
100. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
End of chapter case and key questions: Aegon insurance: gaining commitment of corporate clients, |
| Pages |
101. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
References, |
| Pages |
102. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Interpersonal relationships and trust, |
| Pages |
105. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Introduction, |
| Pages |
106. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The customer-employee relationship and relational mediators, |
| Pages |
107. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: hotel employee of the year, |
| Pages |
113. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: David Lloyd leisure centres and their customer retention classes, |
| Pages |
115. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Employees and relational quality, |
| Pages |
116. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: TNT express worldwid-cascading benefits to the customer, |
| Pages |
118. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Internal relationship marketing, |
| Pages |
119. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
122. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Further reading, |
| Pages |
122. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
End of chapter case and key questions: British Airways Heathrow flights grounded by dispute at gate gourmet, |
| Pages |
122. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
References, |
| Pages |
124. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Mid-part review-critical focus on relationship marketing, |
| Pages |
127. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Evidence of customer orientation, |
| Pages |
127. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How do we characterize the dominant legacy of RM in current markets?, |
| Pages |
128. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Databased customer management focus-restrictive in terms of RM, |
| Pages |
129. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Overuse of behavioural loyalty programmes as epitome of RM, |
| Pages |
130. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Programmes as epitome of RM, |
| Pages |
130. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Reduction to a dominant simplistic representation, |
| Pages |
130. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Has the philosophy behind RM become tired and tainted?, |
| Pages |
130. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mobility and co-production, |
| Pages |
131. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
References, |
| Pages |
132. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Mobilizing information in relationships, |
| Pages |
133. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Introduction, |
| Pages |
134. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mobilizing information for competitive advantage, |
| Pages |
135. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Organizational learning, |
| Pages |
137. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: the knowledge machine at nucor steel, |
| Pages |
139. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Individual learning, |
| Pages |
140. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: the old vicarage hotel: learning in a small service organization, |
| Pages |
142. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Implications of information and knowledge management for marketing relationships: inter-organizational learning, |
| Pages |
144. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
147. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Further reading, |
| Pages |
147. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
End of chapter case and key questions: the great British outdoot market, |
| Pages |
147. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
References, |
| Pages |
148. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
New media technology: mediating relationship development, |
| Pages |
152. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Introduction, |
| Pages |
153. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Information-based competition: strategic awareness and level of interactivity, |
| Pages |
154. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Encouraging dynamicsm of websites-online showrooms of companies' commitment to customers, |
| Pages |
156. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: Hewlett Packard and intertek-major upgrades to website to drive customer relationships, |
| Pages |
157. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Identifying areas of potential personalization and customization-giving customers more control, |
| Pages |
159. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Acknowledging increased customer role-implications, |
| Pages |
160. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Evolving cues for trust and sources for trust, |
| Pages |
162. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Search engine marketing and relationship development, |
| Pages |
165. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: zoom and go, |
| Pages |
169. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
172. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Further reading, |
| Pages |
173. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
End of chapter case and key questions: silkflowers.com, |
| Pages |
173. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
References, |
| Pages |
174. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Customer-generated media, social networks and relationship development, |
| Pages |
177. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Introduction, |
| Pages |
178. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
New communication possibilities online, |
| Pages |
179. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Customer-centric services, |
| Pages |
180. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
From transactional offerings to co-development in services, |
| Pages |
181. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: real.com (1), |
| Pages |
182. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Self-customization and relationship development, |
| Pages |
183. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Social processes of content sharing and relationship elements, |
| Pages |
185. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Customer-generated media (blogs, podcasts, forums, chat rooms), |
| Pages |
185. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: small world labs, |
| Pages |
187. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: Hewlett-Packard-development of CGM, |
| Pages |
189. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Mini-case: Real.com (2), |
| Pages |
191. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
194. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Further reading, |
| Pages |
194. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
End of chapter case and key questions, |
| Pages |
194. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
References, |
| Pages |
196. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part two context for relationship development. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Introduction to contexts, |
| Pages |
201. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Context 1: professional services (b2b) whitesides LLP and the corporate legal services market, |
| Pages |
203. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Context 2: travel services (b2c) travelsphere and customer retention in a competitive market, |
| Pages |
208. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Context 3: sports management (b2c) Leicester Tigers Rugby Club-building loyalty, |
| Pages |
212. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Context 4: professional supply relationship (b2b) A supply relationship between an organization and its advertising agencies, |
| Pages |
216. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Context 5: utility services (b2c) British gas residential and the impact of consumer power, |
| Pages |
220. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Context 6: virtual services (c2c) customer roles and brand relationships in mini online brand community, |
| Pages |
224. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Context 7: non-profit context (c2c) the influence of social networking on loyalty-race for life blog, |
| Pages |
230. |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KOHA |