| 000 -LEADER |
|---|
| fixed length control field |
22956cam a2204777Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
160164 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131223s20152015nyu 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1259251632 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781259251634 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MEF |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TR-IsMEF |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.P47 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D., eauthor. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing : |
| Remainder of title |
a marketing strategy planning approach / |
| Statement of responsibility, etc. |
William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourteenth editon / International edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
©2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xliii, 715 pages ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e - and all of the teaching and learning materials that accompany it - will satisfy every instructor and students' needs. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cannon, Joseph P., |
| Titles and other words associated with a name |
Ph. D., |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome), |
| Relator term |
author. |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Personal name |
MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Çağlayan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter one Marketing's value to consumers, firms and society, |
| Pages |
2. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketing-what's it all about?, |
| Pages |
4. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketing is important to you, |
| Pages |
5. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How should we define marketing?, |
| Pages |
6. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Macro-marketing, |
| Pages |
8. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The role of marketing in economic systems, |
| Pages |
12. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketing's role has changed a lot over the years, |
| Pages |
16. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What does the marketing concept mean?, |
| Pages |
18. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The marketint concept and customer value, |
| Pages |
20. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The marketing concept applies in nonprofit organizations, |
| Pages |
23. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The marketing concept, social responsibility, and marketing ethics, |
| Pages |
24. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
28. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
29. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
29. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
30. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
30. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter two Marketing strategy planning, |
| Pages |
32. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The management job in marketing, |
| Pages |
34. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What is a marketing strategy?, |
| Pages |
35. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Selecting a market-oriented strategy is target marketing, |
| Pages |
36. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Developing marketing mixes for target markets, |
| Pages |
38. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The marketing plan is a guide to implementation and control, |
| Pages |
42. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Recognizing customer lifetime value and customer equity, |
| Pages |
45. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The importance of marketing strategy planning, |
| Pages |
47. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What are attractive opportunities?, |
| Pages |
49. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketing strategy planning process highlights opportunities, |
| Pages |
50. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Types of opportunities to pursue, |
| Pages |
53. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
International opportunities should be considered, |
| Pages |
55. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
57. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
58. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
58. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
59. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
59. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
59. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter three evaluating opportunities in the changing market environment, |
| Pages |
60. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The market environment, |
| Pages |
62. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Objectives should set firm's course, |
| Pages |
63. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Company resources may limit search for opportunities, |
| Pages |
65. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Analyzing competitors and the competitive environment, |
| Pages |
66. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The economic environment, |
| Pages |
69. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The technological environment, |
| Pages |
70. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The political environment, |
| Pages |
73. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The legal environment, |
| Pages |
74. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The cultural and social environment, |
| Pages |
77. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Using screening criteria to narrow down to strategies, |
| Pages |
83. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Planning grids help evaluate a portfolio of opportunities, |
| Pages |
85. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Evaluating opportunities in international markets, |
| Pages |
86. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
87. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
88. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
88. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
89. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
89. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
89. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter four focusing marketing strategy with segmentation and positioning, |
| Pages |
90. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Search for opportunities can begin by understanding markets, |
| Pages |
92. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Naming producy-markets and generic markets, |
| Pages |
95. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Market segmentation defines possible target markets, |
| Pages |
97. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What dimensions are used to segment markets?, |
| Pages |
103. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
More sophisticated techniques may help in segmenting, |
| Pages |
107. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Diffrentiation and positioning take the customer point of view, |
| Pages |
110. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
More |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
113. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
114. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
114. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
114. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
115. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
115. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter five Final consumers and their buying behavior, |
| Pages |
116. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Consumer behavior: why do they buy what they buy?, |
| Pages |
118. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Economic needs affect most buying decisions, |
| Pages |
119. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Psychological influences within an individual, |
| Pages |
121. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Social influences affect consumer behavior, |
| Pages |
130. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Culture, ethnicity, and consumer behavior, |
| Pages |
134. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Individuals are affected by the purchase situation, |
| Pages |
136. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The consumer decision process, |
| Pages |
137. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
141. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
142. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
142. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
143. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
143. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
143. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter six Business and organizational customers and their buying behavior, |
| Pages |
144. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Business and organizational customers-a big opportunity, |
| Pages |
146. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Organizational customers are different, |
| Pages |
147. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A model of business and organizational buying, |
| Pages |
152. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step 1: define the problem, |
| Pages |
152. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step 2: the buying process, |
| Pages |
154. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step 3: managing buyer-seller relationships in business markets, |
| Pages |
157. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Manufacturers are important customers, |
| Pages |
162. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Producers of services-smaller and more spread out, |
| Pages |
165. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Retailers and wholesalers buy for their customers, |
| Pages |
166. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The government market, |
| Pages |
167. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
169. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
170. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
170. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
170. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
171. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
171. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter seven Improving decisions with marketing information, |
| Pages |
172. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Effective marketing requires good information, |
| Pages |
174. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Changes are under way in marketing information systems, |
| Pages |
175. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The scientific method and marketing research, |
| Pages |
180. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Five-step approach to marketing research, |
| Pages |
180. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Defining the problem-step 1, |
| Pages |
181. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Analyzing the situation-step 2, |
| Pages |
182. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Getting problem-specific data-step 3, |
| Pages |
185. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Interpreting the data-step 4, |
| Pages |
194. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Solving the problem-step 5, |
| Pages |
197. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
International marketing research, |
| Pages |
197. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
198. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
199. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
199. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
200. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
200. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
200. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter eight Elements of product planning for goods and services, |
| Pages |
202. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The product area involves many strategy decisions, |
| Pages |
204. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What is a product?, |
| Pages |
205. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Differences between goods and services, |
| Pages |
208. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Whole product lines must be developed too, |
| Pages |
210. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Branding is a strategy decision, |
| Pages |
211. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Achieving brand familiarity is not easy, |
| Pages |
213. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Protecting brand names and trademarks, |
| Pages |
215. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What kind of brand to use?, |
| Pages |
216. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Who should do the branding?, |
| Pages |
217. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Packaging promotes, protects, and enhances, |
| Pages |
218. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Warranty policies are a part of strategy planning, |
| Pages |
221. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product classes help plan marketing strategies, |
| Pages |
222. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Consumer products classes, |
| Pages |
222. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Business products are different, |
| Pages |
225. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Business product classes-how they are defined, |
| Pages |
226. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
229. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
229. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
230. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
231. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
231. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
231. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter nine Product management and new-product development, |
| Pages |
232. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Innovation and market changes create opportunities, |
| Pages |
234. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Managing products over their life cycles, |
| Pages |
235. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product life cycle vary in length, |
| Pages |
238. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Planning for different stages of the product life cycle, |
| Pages |
240. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
New-product planning, |
| Pages |
245. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
An organized new-product development process is critical, |
| Pages |
246. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
New-product development: a total company effort, |
| Pages |
252. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Need for product managers, |
| Pages |
254. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Managing product quality, |
| Pages |
255. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
258. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
258. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
258. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
259. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
259. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
259. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter ten Place development of channel systems, |
| Pages |
260. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketing strategy planning decisions for place, |
| Pages |
262. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Place decisions are guided by "ideal" place objectives, |
| Pages |
263. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Channel system may be direct or indirect, |
| Pages |
265. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Channel specialists may reduce discrepancies and seperations, |
| Pages |
269. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Channel relationship must be managed, |
| Pages |
272. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Veritical marketing system focus on final customers, |
| Pages |
276. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The best channel system should achieve ideal market exposure, |
| Pages |
278. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Multichannel distribution and reverse channels, |
| Pages |
280. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Entering international markets, |
| Pages |
284. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
285. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
286. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
286. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
287. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
287. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
287. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter eleven distribution customer service and logistics, |
| Pages |
288. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Physical distribution gets it to customers, |
| Pages |
290. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Physical distribution customer service, |
| Pages |
291. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Physical distribution concept focuses on the whole distribution system, |
| Pages |
294. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Coordinating logistics activities among firms, |
| Pages |
295. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The transporting function adds value to a marketing strategy, |
| Pages |
299. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Which transporting alternative is best?, |
| Pages |
300. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The storing function and marketing strategy, |
| Pages |
304. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Specialized storing facilities may be required, |
| Pages |
306. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The distribution center-a different kind of warehouse, |
| Pages |
307. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
309. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
309. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
309. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
310. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
310. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
310. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter twelve Retailers, wholesalers, and their strategy planning, |
| Pages |
312. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Retailers and wholesalers plan their own strategies, |
| Pages |
314. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The nature of retailing, |
| Pages |
316. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Planning a retailer's strategy, |
| Pages |
316. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Conventional retailers-try to avoid price competition, |
| Pages |
318. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Expand assortment and service-to compete at a high price, |
| Pages |
319. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Evolution of mass-merchandising retailers, |
| Pages |
320. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Some retailers focus on added conveinence, |
| Pages |
322. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Retailing on the internet, |
| Pages |
323. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Why retailers evolve and change, |
| Pages |
327. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Retailer size and profits, |
| Pages |
329. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Why retailers evolve and change, |
| Pages |
327. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Differences in retailing in different nations, |
| Pages |
330. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What is a wholesaler?, |
| Pages |
332. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Wholesaling is changing with the times, |
| Pages |
332. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Wholesalers add value in different ways, |
| Pages |
334. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Merchant wholesalers are the most numerous, |
| Pages |
335. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Agents are strong on selling, |
| Pages |
337. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
339. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
340. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
340. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
341. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
341. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
341. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter thirteen promotion-introduction to integrated marketing communications, |
| Pages |
342. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Promotion communicates to target markets, |
| Pages |
344. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Several promotion methods are available, |
| Pages |
345. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Someone must plan, integrate and manage the promotion blend, |
| Pages |
347. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Which methods to use depends on promotion objectives, |
| Pages |
349. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Promotion requires effective communication, |
| Pages |
351. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
When customers initiate the communication process, |
| Pages |
354. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How typical promotion plans are blened and integrated, |
| Pages |
359. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Adoption processes can guide promotion planning, |
| Pages |
363. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Promotion blends vary over the life cycle, |
| Pages |
366. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Setting the promotion budget, |
| Pages |
367. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
368. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
369. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
369. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
370. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
370. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
370. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter fourteen Personal selling and customer service, |
| Pages |
372. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The importance and role of personal selling, |
| Pages |
374. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What kinds of personal selling are needed?, |
| Pages |
377. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Order getters develop new business relationships, |
| Pages |
378. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Supporting sales force informs and promotes in the channel, |
| Pages |
380. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Customer service promotes the next purchase, |
| Pages |
381. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The right structure helps assign responsibility, |
| Pages |
383. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Information technology provides tools to do the job, |
| Pages |
388. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Sound selection and training to build a sales force, |
| Pages |
389. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Compensating and motivating salespeople, |
| Pages |
391. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Personal selling techniques-prospecting and presenting, |
| Pages |
393. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
398. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
398. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
398. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
399. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
399. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
399. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter fifteen Advertising publicity, and sales promotion, |
| Pages |
400. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Advertising, publicity, sales promotion, and marketing strategy planning, |
| Pages |
402. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Advertising is big business, |
| Pages |
404. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Advertising objectives are a strategy decision, |
| Pages |
405. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Objectives determine the kinds of advertising needed, |
| Pages |
407. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Choosing the "best" medium-how to deliver the message, |
| Pages |
409. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Digital advertising, |
| Pages |
413. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Planning the "best" message-what to communicate, |
| Pages |
415. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Advertising agencies ofteh do the work, |
| Pages |
417. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Measuring advertising effectiveness is not easy, |
| Pages |
418. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Avoid unfair advertising, |
| Pages |
419. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Customer communication and types of publicity, |
| Pages |
420. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Sales promotion-do something different to stimulate change, |
| Pages |
429. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Challenges in managing sales promotion, |
| Pages |
431. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Different types of sales promotion for different targets, |
| Pages |
432. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
434. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
435. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
435. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
436. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
436. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
436. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter sixteen Pricing objectives and policies, |
| Pages |
438. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Price has many strategy dimensions, |
| Pages |
440. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Objectives should guide strategy planing for price, |
| Pages |
443. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Profit-oriented objectives, |
| Pages |
443. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Sales-oriented objectives, |
| Pages |
444. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Status quo pricing objectives, |
| Pages |
445. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Most firms set specific pricing policies-to reach objectives, |
| Pages |
446. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Price flexibility policies, |
| Pages |
446. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Price-level policies-over the product life cycle, |
| Pages |
449. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Discount policies-reductions from list prices, |
| Pages |
453. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Allowance policies-off list prices, |
| Pages |
456. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Some customers get something extra, |
| Pages |
456. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
List price may depend on geographic pricing policies, |
| Pages |
458. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Pricing policies combine to impact customer value, |
| Pages |
459. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Legality of pricing policies, |
| Pages |
462. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
465. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
465. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
466. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
466. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
467. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
467. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter seventeen Price setting in the business world, |
| Pages |
468. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Price setting is a key strategy decision, |
| Pages |
470. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Some firms just use markups, |
| Pages |
471. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Average-cost pricing is common and can ve dangerous, |
| Pages |
475. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketing managers must consider various kinds of costs, |
| Pages |
476. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Break-even analysis can evaluate possible prices, |
| Pages |
479. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marginal analysis considers both costs and demand, |
| Pages |
481. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Additional demand-oriented approaches for setting prices, |
| Pages |
483. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Pricing a full line, |
| Pages |
490. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Bid pricing and negotiated pricing depend heavily on costs, |
| Pages |
492. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
493. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Key terms, |
| Pages |
493. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
494. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
494. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
494. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problem, |
| Pages |
495. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter eight Ethical marketing in a consumer-oriented world: appraisal and challenges, |
| Pages |
496. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How should marketing be evaluated?, |
| Pages |
498. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Can consumer satisfaction be measured?, |
| Pages |
499. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Micro-marketing often does cost too much, |
| Pages |
501. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Macro-marketing does not cost too much, |
| Pages |
503. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketing strategy planning process requires logic and creativity, |
| Pages |
505. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The marketing plan brings all the details together, |
| Pages |
508. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Challenges facing marketers, |
| Pages |
511. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How far should the marketing concept go?, |
| Pages |
519. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
519. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Questions and problems, |
| Pages |
520. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Creating marketing plans, |
| Pages |
521. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Suggested cases, |
| Pages |
521. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Appendix A Economics fundamentals, |
| Pages |
522. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Appendix B Marketing arithmetic, |
| Pages |
535. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Appendix C Career planning in marketing, |
| Pages |
551. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Video Cases. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Chick-fil-A: "eat mor chikin" (Except on Sunday), |
| Pages |
566. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Bass pro shops (outdoor world), |
| Pages |
567. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Toyota prius: the power of excellence in product innovation and marketing, |
| Pages |
569. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Potbelly sandwich works grows through "quirky" marketing, |
| Pages |
570. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Suburban regional shopping malls: can the magic be restored?, |
| Pages |
571. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Strategic marketing planning in big brothers big sisters of America, |
| Pages |
574. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Invacare says, "Yes, you can!" to customers worldwide, |
| Pages |
577. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Segway finds Niche Markets for its human transporter technology, |
| Pages |
579. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Cases. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
McDonald's "Seniors" restaurant, |
| Pages |
583. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Golden Vallery Foods, Inc., |
| Pages |
583. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
NOCO United Soccer Academy, |
| Pages |
584. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Hometown tech, |
| Pages |
585. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Polystyrene solutions, |
| Pages |
586. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Applied steel, |
| Pages |
587. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Omarama Mountain Lodge, |
| Pages |
588. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Besitti's Restaurant, |
| Pages |
589. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Peaceful Rest Motor Lodge, |
| Pages |
590. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Cooper's Ice Center, |
| Pages |
591. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Running room, |
| Pages |
592. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
DrJane.com-Custom vitamins, |
| Pages |
594. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
AAA Office World (AAA), |
| Pages |
595. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Showtime media, |
| Pages |
596. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The Buckeye group, |
| Pages |
597. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
J&J Lumber supply, |
| Pages |
598. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Simply Pure H₂O₄U, Inc., |
| Pages |
600. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Whistler township volunteer fire department (WTVFD), |
| Pages |
601. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Myperfectwedding.com, |
| Pages |
602. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Blue Lagoon Marine&Camp, |
| Pages |
604. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Global chemical, Inc. (GCI), |
| Pages |
605. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Bright Light innovations: the starlight stove, |
| Pages |
607. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Carson furniture, |
| Pages |
608. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Wireway, |
| Pages |
609. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Long Beach plastics, |
| Pages |
610. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Abundant Harvest, |
| Pages |
611. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Advanced Molding, Inc., |
| Pages |
612. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
KCA precision tools (KCA), |
| Pages |
613. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Quality Iron castings, Inc., |
| Pages |
614. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Walker-winkle mills, Ltd., |
| Pages |
615. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Amato home health (AHH), |
| Pages |
616. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Lever, Ltd., |
| Pages |
618. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Kennedy&Gaffney (K&G), |
| Pages |
620. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Chess Aluminum Worldwide (CAW), |
| Pages |
621. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Rizzuto's Pizzeria, |
| Pages |
623. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Skyline Homebuilders, |
| Pages |
625. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Computer-aided problems, |
| Pages |
627. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Glossary, |
| Pages |
633. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Notes, |
| Pages |
645. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Illustration credits, |
| Pages |
686. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Author index, |
| Pages |
690. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Company index, |
| Pages |
701. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Subject index, |
| Pages |
706. |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KOHA |