| 000 -LEADER |
|---|
| fixed length control field |
18406cam a2201933Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
160155 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150326s20142014nyu a 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073528765 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073528762 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MEF |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TR-IsMEF |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M375 2014 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing 13/14 / |
| Statement of responsibility, etc. |
editor Nisreen N. Bahnan, Salem State University. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Thirty-sixth edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Mcgraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2014]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 185 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Annual editions. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The Annual Editions series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. Annual Editions volumes have a number of organizational features designed to make them especially valuable for classroom use: a general introduction; an annotated table of contents; a topic guide; an annotated listing of supporting World Wide Web sites; Learning Outcomes and a brief overview at the beginning of each unit; and a Critical Thinking section at the end of each article. Each volume also offers an online Instructor's Resource Guide with testing materials. Using Annual Editions in the Classroom is a general guide that provides a number of interesting and functional ideas for using Annual Editions readers in the classroom. Visit www.mhhe.com/annualeditions for more details. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bahnan, Nisreen N., |
| Relator term |
editor. |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Personal name |
MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Çağlayan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Preface, |
| Pages |
iv. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Series, |
| Pages |
v. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Correlation guide, |
| Pages |
xi. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Topic guide, |
| Pages |
xii. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Internet references, |
| Pages |
xiv. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Unit 1 Marketing in the 2000s and beyond. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Unit overview, |
| Pages |
xvi. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part A. Changing perspectives. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing in 2012: the end pf the middle? /Marketing News, January 31, 2012 , |
| Authors, Editors etc. |
Christine Birkner, |
| -- |
Birkner, Christine, |
| Pages |
2. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketplace watchers proclaim that the recession in the American economy may call for a new definition of the middle class, promting many marketers to shift everything within their marketing mixes. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Hot stuff: make these top trends part of your marketing mix / Emtrepreneur, August 2006, |
| Authors, Editors etc. |
Gwen Moran, |
| -- |
Moran, Gwen, |
| Pages |
5. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Gwen Moran uncovers some hot trends in marketing and suggests ways that these trends should be part of one's marketing mix. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Evolve / Entrepreneur, May 2009, |
| Authors, Editors etc. |
Chris Pentilla, |
| -- |
Pentilla, Chris, |
| Pages |
8. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Chris Pentilla provides seven ways game changers can pull levers that affect a market or create an entirely new one. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The Unmarketables / Marketing News, July 30, 2009, |
| Authors, Editors etc. |
Piet Levy, |
| -- |
Levy, Piet, |
| Pages |
10. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The Unmarketables / Marketing News, July 30, 2009, |
| Authors, Editors etc. |
John N. Frank, |
| -- |
Frank, John N., |
| Pages |
10. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The Unmarketables / Marketing News, July 30, 2009, |
| Authors, Editors etc. |
Allison Enright, |
| -- |
Enright, Allison, |
| Pages |
10. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
For brands and businesses that have failen out of favor with customers, marketers have to craft messages and promotions that can revitalize lackluster images. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Six strategies for successful niche marketing / The Wall Street Journal, May 23, 2010, |
| Authors, Editors etc. |
Eric K. Clemons, |
| -- |
Clemons, Eric K., |
| Pages |
15. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Six strategies for successful niche marketing / The Wall Street Journal, May 23, 2010, |
| Authors, Editors etc. |
Paul F. Nunes, |
| -- |
Nunes, Paul F., |
| Pages |
15. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Six strategies for successful niche marketing / The Wall Street Journal, May 23, 2010, |
| Authors, Editors etc. |
Matt Reilly, |
| -- |
Reilly, Matt, |
| Pages |
15. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The article supplies thoughtful ideas of how to become successful in niche marketing. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The branding sweet spot / Marketing Management, July/August 2009, |
| Authors, Editors etc. |
Kevin Lane Keller, |
| -- |
Keller, Kevin Lane, |
| Pages |
19. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The branding sweet spot / Marketing Management, July/August 2009, |
| Authors, Editors etc. |
Frederick E. Webster, Jr., |
| -- |
Webster, Frederick E. Jr., |
| Pages |
19. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
One of the realities of modern brand marketing is that many of the decisions that marketers make with respect to their brands are seemingly characterized by conflicting needs. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part B. The marketing concept. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing myopia (with retrospective commentary) / Harvard Business Review, September/October 1975, |
| Authors, Editors etc. |
Theodore Levitt, |
| -- |
Levitt, Theodore, |
| Pages |
25. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
According to Theodore Levitt, shortsighted managers are unable to recognize that there is no such thing as a growth industras the histories of the railroad, movie and oil industries show. To survive, he says, a company must learn to apply the marketing concept: to think of itself not as producing goods or services but as buying customers. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Putting customers first: nine surefire ways to increase brand loyalty / Sales&Marketing Management, January/February 2008, |
| Authors, Editors etc. |
Kyle LaMalfa, |
| -- |
LaMalfa, Kyle, |
| Pages |
36. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Kyle LaMalfa explores nine surefire ways to increase customer's brand loyalty. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Making the most of customer complaints / The Wall Street Journal, September 22, 2008, |
| Authors, Editors etc. |
Stefan Michel, |
| -- |
Michel, Stefan, |
| Pages |
39. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Making the most of customer complaints / The Wall Street Journal, September 22, 2008, |
| Authors, Editors etc. |
David Bowen, |
| -- |
Bowen, David, |
| Pages |
39. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Making the most of customer complaints / The Wall Street Journal, September 22, 2008, |
| Authors, Editors etc. |
Robert Johnston, |
| -- |
Johnston, Robert, |
| Pages |
39. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Customers are constantly judging companies for service failures large and small, from a glitch-ridden business-software company to a hamburger served cold. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
When service means survival / Bloomberg BusinessWeek, March 2, 2009, |
| Authors, Editors etc. |
Jena McGregor, |
| -- |
McGregor, Jena, |
| Pages |
43. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Keeping customers happy is more critical than ever. Service champs economize on everything but TLC. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Become the main attraction / Marketing News, July 20, 2010, |
| Authors, Editors etc. |
Piet Levy, |
| -- |
Levy, Piet, |
| Pages |
47. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Piet Levy gives some good suggestions for successful event marketing. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part C. Services and social marketing. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
How to make marketing brilliance / Entrepreneur, February 2011, |
| Authors, Editors etc. |
Jason Daley, |
| -- |
Daley, Jason, |
| Pages |
50. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
This article provides a look at the best marketing moves of 2010. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Imaginative service / Leadership Excellence, May 2009, |
| Authors, Editors etc. |
Chip R. Bell, |
| -- |
Bell, Chip R., |
| Pages |
55. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Imaginative service / Leadership Excellence, May 2009, |
| Authors, Editors etc. |
John R. Patterson, |
| -- |
Patterson, John R., |
| Pages |
55. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The authors discuss ways to deliver unique value and faster service to meet and exceed customer expectations. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Walking the talk / Marketing News, March 15, 2012, |
| Authors, Editors etc. |
Katherine Ling, |
| -- |
Ling, Katherine, |
| Pages |
57. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Eco-minded retailer, Patagonia, caused a stir with its recent "conscious-consumption" holiday campaign that told consumers not to buy the featured product. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part D. Marketing ethics and social responsibility. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Honest innovation / Marketing Management, March/April 2009, |
| Authors, Editors etc. |
Calvin L. Hodock, |
| -- |
Hodock, Calvin L., |
| Pages |
61. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ethics issues in new product development could be stalling innovation growth. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
It's hard to be good / Harvard Business Review, November 2011, |
| Authors, Editors etc. |
Alison Beard, |
| -- |
Beard, Alison, |
| Pages |
65. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
It's hard to be good / Harvard Business Review, November 2011, |
| Authors, Editors etc. |
Richard Hornik, |
| -- |
Hornik, Richard, |
| Pages |
65. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The article chronicles five companies whose success is built on responsible business practices, |
| Pages |
65. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Unit 2 Research, markets and consumer behavior. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Unit overview. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part A market research. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
A step-by-step guide to smart business experiments / Harvard Business Review, March 2011, |
| Authors, Editors etc. |
Eric T. Anderson, |
| -- |
Anderson, Eric T., |
| Pages |
72. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
A step-by-step guide to smart business experiments / Harvard Business Review, March 2011, |
| Authors, Editors etc. |
Duncan Simester, |
| -- |
Simester, Duncan, |
| Pages |
72. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Every company can profit from testing customers' reactions to change. The authors provide companies guidance on how to start. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Know what your customers want before they do / Harvard Business Review, December 2011, |
| Authors, Editors etc. |
Thomas H. Davenport, |
| -- |
Davenport, Thomas H., |
| Pages |
78. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Know what your customers want before they do / Harvard Business Review, December 2011, |
| Authors, Editors etc. |
Leandro Dalle Mule, |
| -- |
Mule, Leandro Dalle, |
| Pages |
78. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Know what your customers want before they do / Harvard Business Review, December 2011, |
| Authors, Editors etc. |
John Lucker, |
| -- |
Lucker, John, |
| Pages |
78. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Retailers need to target customers with the right deal at the right time. Here's how to nail the "next best offer". |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part B markets and demographics. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Respect your elders / Marketing news, April 30, 2012, |
| Authors, Editors etc. |
Tom Stein, |
| -- |
Stein, Tom, |
| Pages |
83. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Respect your elders / Marketing news, April 30, 2012, |
| Authors, Editors etc. |
Tim Devaney, |
| -- |
Devaney, Tim, |
| Pages |
83. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Digital marketing techniques may be young and fiashy, but conventional marketing strategies have not lost their impact. The ideal modern marketing mix makes room for both. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing to kids gets more savy with new technologies / USA Today, August 2011, |
| Authors, Editors etc. |
Bruce Horovitz, |
| -- |
Horovitz, Bruce, |
| Pages |
85. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
This article tackies the sensitive issue of the increased practice of targeted advertising to tech-savy children. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
It's cooler than ever to be a tween / USA Today, February 4, 2009, |
| Authors, Editors etc. |
Sharon Jayson, |
| -- |
Jayson, Sharon, |
| Pages |
87. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The tweens are a hot market-they're complicated, and there are two in the white house. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Segmenting the base of the pyramid / Harvard Business Review, June 2011, |
| Authors, Editors etc. |
V. Kasturi Rangan, |
| -- |
Rangan, V. Kasturi, |
| Pages |
90. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Segmenting the base of the pyramid / Harvard Business Review, June 2011, |
| Authors, Editors etc. |
Michael Chu, |
| -- |
Chu, Michael, |
| Pages |
90. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Segmenting the base of the pyramid / Harvard Business Review, June 2011, |
| Authors, Editors etc. |
Djordjija Petkoski, |
| -- |
Petkoski, Djordjija, |
| Pages |
90. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Decent profits can be made at the base of the pyramid it companies link their own financial success with that of their constituencies, whereby these constituencies acquire basic services and grow more affluent. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part C. Consumer Behavior. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Can more information be a bad thing / Marketing Management, Summer 2012, |
| Authors, Editors etc. |
Robert S. Duboff, |
| -- |
Duboff, Robert S., |
| Pages |
95. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Despite researchers' best efforts, consumer decision-making will always have subjective components. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The tyranny of choice: you choose / The Economist, December 18, 2010, |
| Pages |
99. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
If you can have everything in 57 variaties, making decisions becomes hard work. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Tapping the untapped / Marketing Management, Spring 2012, |
| Authors, Editors etc. |
Diana Derval, |
| -- |
Derval, Diana, |
| Pages |
103. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketers can learn from product preferences that are simply linked at consumers' physicology. |
| 970 12 - REFERENCES |
|---|
| unimportant Title |
Unit 3 developing and implementing marketing strategies. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Unit overview, |
| Pages |
106. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The CMO and the future of marketing / Marketing Management, Spring 2012, |
| Authors, Editors etc. |
George S. Day, |
| -- |
Day, George S., |
| Pages |
109. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The CMO and the future of marketing / Marketing Management, Spring 2012, |
| Authors, Editors etc. |
Robert Malcolm, |
| -- |
Malcolm Robert, |
| Pages |
109. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
This article examines how the roles, responsibilities and influence of the chief marketing officer will evolve in the future. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part A. Product. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Innovate or Die / Industrial Engineer, September 2011, |
| Authors, Editors etc. |
Stephen C. Harper, |
| -- |
Harper, Stephen C., |
| Pages |
114. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Innovate or Die / Industrial Engineer, September 2011, |
| Authors, Editors etc. |
Thomas W. Porter, |
| -- |
Porter, Thomas W., |
| Pages |
114. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Many companies are not as innovative as they could be because their search for market opportunities is too narrow and they fail to funnel innovation into their product and process development. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Brand integrity / Leadership Excellence, May 2009, |
| Authors, Editors etc. |
Tom Peters, |
| -- |
Peters, Tom, |
| Pages |
119. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Brand integrity / Leadership Excellence, May 2009, |
| Authors, Editors etc. |
Valarie Wills, |
| -- |
Wills, Valarie, |
| Pages |
119. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The authors advocate that excellence is achieved when the brand, the talent, and the customer experience are all in alingment. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Brand apathy calls for new methods: turn customer preference from "no brand" to "some brand" / Marketing Management, Winter 2010, |
| Pages |
121. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Building market share requires a new set of tools and brand strategies designed to shift ongoing consumer preference and purchase from competitive brands to yours. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Playing well together / Entrepreneur, April 2012, |
| Authors, Editors etc. |
Paula Andruss, |
| -- |
Andruss, Paula, |
| Pages |
123. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
This article chronicles the success of the 10 most trusted U.S. brands that have become household names. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part B. Pricing. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Competing against free / Harvard Business Review, June 2011, |
| Authors, Editors etc. |
David J. Bryce, |
| -- |
Bryce, David J., |
| Pages |
130. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Competing against free / Harvard Business Review, June 2011, |
| Authors, Editors etc. |
Jeffrey H. Dyer, |
| -- |
Dyer, Jeffrey H., |
| Pages |
130. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Competing against free / Harvard Business Review, June 2011, |
| Authors, Editors etc. |
Nile W. Hatch, |
| -- |
Hatch, Nile W., |
| Pages |
130. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Free offerings, are rapidly spreading beyond online markets to the physical, brick and mortar world. The authors give pointers on how incumbents can fight back. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Ditch the discounts / Harvard Business Review, January/February 2011, |
| Authors, Editors etc. |
Rafi Mohammed, |
| -- |
Mohammed, Rafi, |
| Pages |
136. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The author discusses pricing strategies and tactics that are more appropriate for economic recovery that the adaptive pricing companies adopted during the recession. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part C Distribution. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The devolution of marketing: is America's marketing model fighting hard enough to keep up? / Marketing Management, Spring 2011, |
| Authors, Editors etc. |
Andrew R. Thomas, |
| -- |
Thomas, Andrew R., |
| Pages |
139. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The devolution of marketing: is America's marketing model fighting hard enough to keep up? / Marketing Management, Spring 2011, |
| Authors, Editors etc. |
Timothy J. Wilkinson, |
| -- |
Wilkinson, Timothy J., |
| Pages |
139. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
This article argues that the current American marketing model is dysfunctional, and small and medium-sized businesses operate under a misconceived ideology of producing and selling. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
In lean times, retailers shop for survival strategies / USA Today, February 28, 2008, |
| Authors, Editors etc. |
Jayne O'Donnell, |
| -- |
O'Donnell, Jayne, |
| Pages |
142. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
During the difficult economic times, according to the author, retailers are in search of tenable survival strategies. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The rebirth of retail / Entrepreneur, March 2011, |
| Authors, Editors etc. |
Jason Ankeny, |
| -- |
Ankeny, Jason, |
| Pages |
146. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
This article discusses the inspiration and vision behind shopkick, a new shopping application. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part D. Promotion. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing communication in a digital era: marketers should focus efforts on emerging social mobile and local trends / Marketing Management, Fail 2011, |
| Authors, Editors etc. |
Donna L. Hoffman, |
| -- |
Hoffman, Donna, |
| Pages |
149 |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing communication in a digital era: marketers should focus efforts on emerging social mobile and local trends / Marketing Management, Fail 2011, |
| Authors, Editors etc. |
Thomas P. Novak, |
| -- |
Novak, Thomas P., |
| Pages |
149 |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketers should focus efforts on emerging social, mobile and local trends. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Selling green / Entrepreneur, November 2011, |
| Authors, Editors etc. |
Matt Villano, |
| -- |
Villano, Matt, |
| Pages |
154. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A five-step guide to correctly market a business as green is presented here. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
What's your social media strategy? / Harvard Business Review, July/August 2011, |
| Authors, Editors etc. |
H. James Wilson, |
| -- |
Wilson, H. James, |
| Pages |
158. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
This study describes four ways companies are using technology to form connections. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Advertising's new campaign / Entrepreneur, April 2012, |
| Authors, Editors etc. |
Jennifer Wrang, |
| -- |
Wrang, Jennifer, |
| Pages |
161. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The author discusses BlogFrog's new advertising campaign which capitalizes on the massive influence of mom bloggers with its brand-sponsored communities. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Unit 4 Global marketing. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Unit overview, |
| Pages |
164. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Emerging lessons / The Wall Street Journal, October 20, 2008, |
| Authors, Editors etc. |
Madhubalan Viswanathan, |
| -- |
Viswanathan, Madhubalan, |
| Pages |
166. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Emerging lessons / The Wall Street Journal, October 20, 2008, |
| Authors, Editors etc. |
Jose Antonio Rosa, |
| -- |
Rosa, Jose Antonio, |
| Pages |
166. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Emerging lessons / The Wall Street Journal, October 20, 2008, |
| Authors, Editors etc. |
Juile A. Ruth, |
| -- |
Ruth, Juile A., |
| Pages |
166. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
For multinational companies, understanding the needs of poorer consumers can be both profitable and socially responsible. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
KFC's radical approach to China: to succed, the fast-food giant had to throw out its United States business model, |
| Authors, Editors etc. |
David E. Bell, |
| -- |
Bell, David E., |
| Pages |
169. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
KFC's radical approach to China: to succed, the fast-food giant had to throw out its United States business model, |
| Authors, Editors etc. |
Mary L. Shelman, |
| -- |
Shelman, Mary L., |
| Pages |
169. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
To succeed, the fast-food giant had to go beyond adapting and localizing their offerings to throw out its United States business model. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Retail doesn't cross borders / Harvard Business Review, April 2012, |
| Authors, Editors etc. |
Marcel Corstjens, |
| -- |
Corstjens, Marcel, |
| Pages |
174. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Retail doesn't cross borders / Harvard Business Review, April 2012, |
| Authors, Editors etc. |
Rajiv Lal, |
| -- |
Lal, Rajiv, |
| Pages |
174. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
In contrast to other industries, grocery retail is still dominated by local players in most countries. International players are almost entirely absent from even the largest retail markets, and every grocery retailer that has ventured overseas has failed as ofthen as it has succeeded. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Glossary, |
| Pages |
180 |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Test-your-knowledge form, |
| Pages |
185. |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KOHA |