Pazarlama dehası / (Record no. 36594)

000 -LEADER
fixed length control field 02734nam a2200673 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field KOHA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250325104718.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241129s2008 tu d 00010 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9944383090
Qualifying information (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency GAZIU
Language of cataloging eng
Transcribing agency TR-IsMEF
Modifying agency TR-IsMEF
Description conventions rda
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title tur
Language code of original eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .F58519 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fisk, Peter,
Dates associated with a name 1951-
Relator term author.
240 10 - UNIFORM TITLE
Uniform title Marketing genius.
Language of a work Turkish
245 10 - TITLE STATEMENT
Title Pazarlama dehası /
Statement of responsibility, etc. Peter Fisk ; çeviri Aytül Özer ; yayın yönetmeni Pelin Özkan ; editör Umut Hasdemir.
250 ## - EDITION STATEMENT
Edition statement Üçüncü baskı.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Etiler, İstanbul :
Name of producer, publisher, distributor, manufacturer MediaCat,
Date of production, publication, distribution, manufacture, or copyright notice 2008.
264 #3 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İkitelli, İstanbul :
Name of producer, publisher, distributor, manufacturer Şefik Matbaası.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2006
300 ## - PHYSICAL DESCRIPTION
Extent 571 pages :
Other physical details charts ;
Dimensions 17 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Özer, Aytül,
Relator term translator.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Özkan, Pelin,
Relator term publishing director.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hasdemir, Umut,
Relator term editor.
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
970 01 - REFERENCES
unimportant Title İçindekiler
970 01 - REFERENCES
unimportant Title Yazar hakkında,
Pages 7.
970 01 - REFERENCES
unimportant Title Düğmeye basın,
Pages 9.
970 01 - REFERENCES
unimportant Title Başlıyor,
Pages 19.
970 12 - REFERENCES
Chapters 1. Bölüm
Title of a work Yaratıcılık: içinizdeki pazarlama dehasını ortaya çıkarın,
Pages 33.
970 11 - REFERENCES
Chapters 1. parça
Title of a work Karmaşıklık,
Pages 35.
970 11 - REFERENCES
Chapters 2. parça
Title of a work Beklentiler,
Pages 73.
970 11 - REFERENCES
Chapters 3. parça
Title of a work Deha,
Pages 108.
970 12 - REFERENCES
Chapters 2. Bölüm
Title of a work Düşünce biçimi: bir pazarlama dehasının zihni,
Pages 139.
970 11 - REFERENCES
Chapters 4. parça
Title of a work Strateji,
Pages 141.
970 11 - REFERENCES
Chapters 5. parça
Title of a work Markalar,
Pages 173.
970 11 - REFERENCES
Chapters 6. parça
Title of a work Müşteriler,
Pages 207.
970 11 - REFERENCES
Chapters 7. parça
Title of a work Yenilik,
Pages 239.
970 12 - REFERENCES
Chapters 3. Bölüm
Title of a work Rekabet: bir pazarlama dehasının ustalığı,
Pages 275.
970 11 - REFERENCES
Chapters 8. parça
Title of a work Önermeler,
Pages 277.
970 11 - REFERENCES
Chapters 9. parça
Title of a work Deneyimler,
Pages 305.
970 11 - REFERENCES
Chapters 10. parça
Title of a work Bağlantılar,
Pages 333.
970 11 - REFERENCES
Chapters 11. parça
Title of a work İlişkiler,
Pages 363.
970 12 - REFERENCES
Chapters 4. bölüm
Title of a work Liderlik: bir pazarlama dehasının etkisi,
Pages 389.
970 11 - REFERENCES
Chapters 12. parça
Title of a work Performans,
Pages 391.
970 11 - REFERENCES
Chapters 13. parça
Title of a work Pazarlamacılar,
Pages 433.
970 11 - REFERENCES
Chapters 14. parça
Title of a work Liderlik,
Pages 465.
970 11 - REFERENCES
Chapters 15. parça
Title of a work Gelecek,
Pages 495.
970 12 - REFERENCES
Chapters 5. Bölüm
Title of a work Cin: bir pazarlama dehasına dönüşmek,
Pages 533.
970 11 - REFERENCES
Title of a work Deha laboratuarı,
Pages 534.
970 11 - REFERENCES
Title of a work Deha katalizörleri,
Pages 545.
970 11 - REFERENCES
Title of a work Deha kaynağı,
Pages 555.
970 11 - REFERENCES
Title of a work Pazaralama dehası,
Pages 570.
Holdings
Not for loan