Sosyal medya, reklam ve marka üçgeni / (Record no. 27873)

000 -LEADER
fixed length control field 02991nam a2200769 i 4500
001 - CONTROL NUMBER
control field ocm002473028
003 - CONTROL NUMBER IDENTIFIER
control field TR-IsHL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230413153025.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230301s2020 tu a 000 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786052818152
Qualifying information (eISBN)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786052818169
Qualifying information (paperback)
040 ## - CATALOGING SOURCE
Language of cataloging eng
Description conventions rda
Original cataloging agency TR-IsMEF
Transcribing agency TR-IsMEF
Modifying agency TR*IsMEF
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title tur
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
ISO country code tu
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .E34 2020
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Efendioğlu, İbrahim Halil,
Dates associated with a name 1982-
Relator term author.
245 0# - TITLE STATEMENT
Title Sosyal medya, reklam ve marka üçgeni /
Statement of responsibility, etc. Dr. İbrahim Halil Efendioğlu, Doç. Dr. Yakup Durmaz ; mizanpaj ve kapak tasarım Zeynel Engin.
250 ## - EDITION STATEMENT
Edition statement Birinci baskı: İstanbul, 2020.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul :
Name of producer, publisher, distributor, manufacturer Hiperyayın,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
264 #3 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Name of producer, publisher, distributor, manufacturer Yalın Yayıncılık.
300 ## - PHYSICAL DESCRIPTION
Extent 98 pages :
Other physical details illustrations ;
Dimensions 21 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Hiperyayın ;
Volume/sequential designation 570.
Series statement Araştırma-İnceleme.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand perception
General subdivision Consumer
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Durmaz, Yakup,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Engin, Zeynel,
Relator term typographer
-- cover designer.
830 0# - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Hiperyayın.
Name of part/section of a work <a href="Araştırma-İnceleme.">Araştırma-İnceleme.</a>
830 0# - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Hiperyayın ;
Volume number/sequential designation 584.
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules
910 ## - USER-OPTION DATA (OCLC)
User-option data Çağlayan Kitabevi.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
970 01 - REFERENCES
unimportant Title İçindekiler.
970 01 - REFERENCES
unimportant Title Önsöz,
Pages 9.
970 12 - REFERENCES
Chapters BİRİNCİ BÖLÜM
Title of a work SOSYAL MEDYA,
Pages 11.
970 11 - REFERENCES
Title of a work Sosyal Medyanın Tarihsel Gelişimi,
Pages 12.
970 11 - REFERENCES
Title of a work Web 1.0'dan Web 2.0'a Geçiş,
Pages 13.
970 11 - REFERENCES
Title of a work Sosyal Medya Kullanımı,
Pages 15.
970 11 - REFERENCES
Title of a work Sosyal Medya Araçları,
Pages 16.
970 11 - REFERENCES
Title of a work Sosyal Medya Platformları,
Pages 22.
970 11 - REFERENCES
Title of a work Sosyal Medya Pazarlaması,
Pages 29.
970 12 - REFERENCES
Chapters İKİNCİ BÖLÜM
Title of a work Reklam,
Pages 37.
970 11 - REFERENCES
Title of a work Reklamın İşlevi ve Amacı,
Pages 38.
970 11 - REFERENCES
Title of a work Reklam Çeşitleri,
Pages 41.
970 11 - REFERENCES
Title of a work Reklam Araçları,
Pages 43.
970 11 - REFERENCES
Title of a work Reklamın Tarafları,
Pages 49.
970 11 - REFERENCES
Title of a work Reklamda Algılama,
Pages 49.
970 11 - REFERENCES
Title of a work Reklam Değeri,
Pages 50.
970 11 - REFERENCES
Title of a work Reklam Modelleri,
Pages 54.
970 11 - REFERENCES
Title of a work Reklam Pazarlama İlişkisi,
Pages 56.
970 11 - REFERENCES
Title of a work Reklamdaki Diğer Unsurlar,
Pages 68.
970 11 - REFERENCES
Title of a work Sosyal Medyada Reklam,
Pages 72.
970 12 - REFERENCES
Chapters ÜÇÜNCÜ BÖLÜM
Title of a work Marka,
Pages 75.
970 11 - REFERENCES
Title of a work Markanın Tarihsel Gelişimi,
Pages 75.
970 11 - REFERENCES
Title of a work Marka Bileşenleri,
Pages 76.
970 11 - REFERENCES
Title of a work Markalama Süreci,
Pages 77.
970 11 - REFERENCES
Title of a work Marka Kimliği ve Kişiliği,
Pages 78.
970 11 - REFERENCES
Title of a work Marka Prestiji ve İmajı,
Pages 78.
970 11 - REFERENCES
Title of a work Marka Kredibilitesi, Tutumu ve Değeri,
Pages 79.
970 11 - REFERENCES
Title of a work Marka Denkliği,
Pages 81.
970 11 - REFERENCES
Title of a work Marka Modelleri,
Pages 85.
970 11 - REFERENCES
Title of a work Marka Reklam İlişkisi,
Pages 98.
830 0# - SERIES ADDED ENTRY--UNIFORM TITLE
-- 30130
830 0# - SERIES ADDED ENTRY--UNIFORM TITLE
-- 30129
Holdings
Not for loan Currency
  Türk Lirası (TRY)