Adman author / (Record no. 25116)

000 -LEADER
fixed length control field 04201nam a2200649 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field KOHA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230317200608.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220822s2020 tu ab 000000ttur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789750408175
Qualifying information (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency TR-IsMEF
Language of cataloging eng
Transcribing agency TR-IsMEF
Description conventions rda
041 10 - LANGUAGE CODE
Language code of text/sound track or separate title tur
Language code of original eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library TR-IsMEF
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825
Item number .M4713 2019
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Merter, Ender,
Dates associated with a name 1960-
Relator term author.
245 10 - TITLE STATEMENT
Title Adman author /
Statement of responsibility, etc. Ender Merter ; translator Haluk Mesci ; publication coordinator Hazal Baran ; cover design Sefa Sofuoğlu ; page layout Derya Yetişkin.
250 ## - EDITION STATEMENT
Edition statement First edition, April 2020.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Beyoğlu, İstanbul :
Name of producer, publisher, distributor, manufacturer Literatür Yayıncılık,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
264 #3 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Kağıthane, İstanbul :
Name of producer, publisher, distributor, manufacturer MD Basım.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2019
300 ## - PHYSICAL DESCRIPTION
Extent 218 pages :
Other physical details photographs ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Literatür Pulishing ;
Volume/sequential designation 831.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 218).
520 0# - SUMMARY, ETC.
Summary, etc People whoexpresstheiremotionsandthoughtswiththevision of an admaninfluence not onlysocieties but thewhole of mankind, forages.<br/><br/>A ‘first’ by Ender Merter… His latestbook, ‘ReklamcıYazar’, is now in English: AdmanAuthor. Thefirst evet advertisingbook in Turkishto be translated.<br/><br/>InAdmanauthor, Merter looks at advertisinghistory, readingandwriting, from a social, culturalandsectoralpoint of view, in his collection of previouslypublishedcolumns. Thetranslationwas done by Haluk Mesci, an advertisingindustryveteran.<br/><br/>Yazı yazmak; duygu ve düşüncelerin harflerle kağıda geçirilmesi, güzel ve etkili bir biçimde anlatılmasıdır. Bireyler, uluslar, topluluklar tarafından çeşitli amaçlarla kullanılan yazı yöntemi, insanların inceleme ve kaynaştırma yetilerini geliştirmekte, bu yetileri toplumu bilinçlendirme ve kalkındırma yolunda kullanmayı öğretmektedir.<br/><br/>Ender Merter bir ilke imza atıyor… Son kitabı Reklamcı Yazar’ın çevirisi olan “AdmanAuthor” sektörümüzün Türkçeden İngilizceye çevirisi yapılan ilk kitabı olma özelliği taşıyor.<br/><br/>Merter’in reklamcılık tarihini ele aldığı; sosyal, kültürel ve sektörel yazılarının derlendiği, okumak ve yazmak hakkındaki görüşlerinin yer aldığı “AdmanAuthor” kitabının çevirisini ise sektörümüzde birçok çeviri kitaba imza atmış duayen reklamcı Haluk Mesci üstleniyor.--backover.
Uniform Resource Identifier <a href="https://www.kitapsec.com/Products/Adman-Author-Ender-Merter-Literatur-Yayincilik-435593.html">https://www.kitapsec.com/Products/Adman-Author-Ender-Merter-Literatur-Yayincilik-435593.html</a>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision author
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing and sales
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mesci, Haluk,
Relator term translator.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baran, Hazal,
Relator term publication coordinator.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sofuoğlu, Sefa,
Relator term cover designer.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Yetişkin, Derya,
Relator term typographer.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Literatür Publishing ;
Volume number/sequential designation 831.
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules
910 ## - USER-OPTION DATA (OCLC)
User-option data İdeal Kültür
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
970 12 - REFERENCES
Title of a work History of publicity.
970 11 - REFERENCES
Title of a work Starting somewhere,
Pages 7.
970 11 - REFERENCES
Title of a work Advertising along centuries,
Pages 9.
970 11 - REFERENCES
Title of a work The difference between publicity and advertising,
Pages 17.
970 11 - REFERENCES
Title of a work Competition increases,
Pages 28.
970 11 - REFERENCES
Title of a work Local products gaining importance,
Pages 34.
970 11 - REFERENCES
Title of a work The Westernization of publicity with İhap Hulusi Görey,
Pages 41.
970 12 - REFERENCES
Title of a work Competition in Advertising.
970 11 - REFERENCES
Title of a work Advertising and competition,
Pages 50.
970 11 - REFERENCES
Title of a work The characters of the new era,
Pages 51.
970 11 - REFERENCES
Title of a work Balance of power,
Pages 56.
970 12 - REFERENCES
Title of a work Puss inthe corner,
Pages 60.
970 11 - REFERENCES
Title of a work Advertising ?,
Pages 60.
970 11 - REFERENCES
Title of a work What type of intelligence do you have?,
Pages 72.
970 11 - REFERENCES
Title of a work I'm Turkish, I'm right and I'm industrious,
Pages 92.
970 11 - REFERENCES
Title of a work Parley: communication,
Pages 130.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
-- 31792
Holdings
Not for loan Currency
  Türk Lirası (TRY)