000 -LEADER |
fixed length control field |
02887nam a2200565 i 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KOHA |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220211140656.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220125s2020 tu| ||| |||| 00| 0 ttur d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9786057950680 |
Qualifying information |
(paperback) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
TR-IsMEF |
Language of cataloging |
tur |
Transcribing agency |
TR-IsMEF |
Description conventions |
rda |
041 1# - LANGUAGE CODE |
Language code of text/sound track or separate title |
tur |
Language code of original |
eng |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
TR-IsMEF |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD31 |
Item number |
.B36819 2020 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Barrow, Colin, |
Dates associated with a name |
1941- |
Relator term |
author. |
240 14 - UNIFORM TITLE |
Uniform title |
The 30 day MBA in marketing. |
Language of a work |
Turkish |
245 10 - TITLE STATEMENT |
Title |
30 günde MBA : |
Remainder of title |
iş başarısı için hızlı ve kapsamlı pazarlama eğitimi / |
Statement of responsibility, etc. |
Colin Barrow ; çevirmen Tolga Bildirici ; editör Tuğçe Ayteş ; sayfa tasarımı Şükrü Karakoç ; kapak tasarımı Erdi İpek. |
250 ## - EDITION STATEMENT |
Edition statement |
Birinci baskı : The Kitap, Mart 2020. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
İstanbul : |
Name of producer, publisher, distributor, manufacturer |
The Kitap, |
Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
264 #3 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
İstanbul : |
Name of producer, publisher, distributor, manufacturer |
Optimum Basım Yayın San. Tic. A.Ş. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2020 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
294 pages ; |
Dimensions |
21 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
01 Pazarlamaya giriş<br/><br/> |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
02 Alıcı davranışı<br/> |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
03 Pazarlama stratejisi<br/> |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
04 Ürünler ve servisler<br/> |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
05 Reklam ve tanıtım<br/> |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
06 Yer ve dağıtım<br/> |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
07 Fiyatlandırma<br/> |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
08 İnsanlar: pazarlama organizasyonunu yönetmek<br/> |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
09 Pazarlama için matematik<br/> |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
10 Pazarlama ve hukuk<br/> |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
11 Pazarlama planları ve bütçeleri<br/> |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
12 Diğer temel MBA konuları |
520 0# - SUMMARY, ETC. |
Summary, etc |
30 Günde MBA, MBA derecesi olmayan girişimciler ve yöneticiler için pazarlama konusunda her şeyin bir arada olduğu kapsamlı bir bakış açısı sunuyor. Bu güncellenen baskıda Victoria’s Secret, Match.com, TomTom, Pizza Hut ve Caterpillar üzerine yeni vaka çalışmaları da var. Kitap, mobil pazarlama, sosyal medya pazarlaması ve pazarlama bilimi gelişmeleri dahil son trendlerin yanı sıra alıcı davranışı, pazarlama stratejisi, reklam ve tanıtım, fiyatlandırma ile pazarlama ve hukuk gibi geleneksel konulara da değiniyor. |
Uniform Resource Identifier |
<a href="https://thekitapyayinlari.com/?s=30+g%C3%BCnde+mba">https://thekitapyayinlari.com/?s=30+g%C3%BCnde+mba</a> |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Industrial management |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Industrial management |
General subdivision |
Study and teaching |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Master of business administration degree |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bildirici, Tolga, |
Relator term |
translator. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ayteş, Tuğçe, |
Relator term |
editor. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Karakoç, Şükrü, |
Relator term |
book designer. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
İpek, Erdi, |
Relator term |
cover designer. |
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
Personal name |
MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules |
910 ## - USER-OPTION DATA (OCLC) |
User-option data |
İdeal Kültür |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |