Postmodern kimliğin inşasında televizyon reklamlarının etkisi / (Record no. 19143)

000 -LEADER
fixed length control field 05650nam a2201165 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field KOHA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231210101913.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231120s2015 tu tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786053922520
Terms of availability (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency TOQ
Transcribing agency TOQ
Language of cataloging eng
Modifying agency TR-IsMEF
Description conventions rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title tur
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM706
Item number .S47 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Serdar, Meryem Köse,
Relator term author.
245 10 - TITLE STATEMENT
Title Postmodern kimliğin inşasında televizyon reklamlarının etkisi /
Statement of responsibility, etc. Meryem Köse Serdar ; editör Hikmet Konar ; kapak tasarım Hüseyin Özkan.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Zeytinburnu, İstanbul :
Name of producer, publisher, distributor, manufacturer Kum Saati Yayınları,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
264 #3 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Bornova, İzmir :
Name of producer, publisher, distributor, manufacturer İlkay Matbaacılık Basın Yayıncılık San. Tic. Ltd. Şti.
300 ## - PHYSICAL DESCRIPTION
Extent 160 pages ;
Dimensions 20 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Kum Saati Yayınları.
-- Sosyoloji Serisi.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 153-160).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social structure
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Postmodernism
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Identity
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Television advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Social aspects
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media and culture
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Konar, Hikmet,
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Özkan, Hüseyin,
Relator term cover designer.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Kum Saati Yayınları.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Kum Saati Yayınları.
Name of part/section of a work <a href="Sosyoloji Serisi.">Sosyoloji Serisi.</a>
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules
920 ## - -
- Akdeniz Basın Yayın,
-- donor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
970 01 - REFERENCES
unimportant Title Önsöz,
Relator term 9.
970 01 - REFERENCES
unimportant Title Giriş,
Pages 11.
970 01 - REFERENCES
unimportant Title Araştırmanın Amacı,
Pages 13.
970 01 - REFERENCES
unimportant Title Araştırmanın Önemi,
Pages 14.
970 01 - REFERENCES
unimportant Title Araştırmanın Yöntemi,
Pages 15.
970 01 - REFERENCES
unimportant Title Araştırmanın Kapsamı,
Pages 16.
970 12 - REFERENCES
Chapters Bölüm 1 :
Title of a work POSTMODERNIZM, ZAMAN-KIMLIK İLIŞKILERINE GENEL BIR YAKLAŞIM,
Pages 19.
970 12 - REFERENCES
Chapters 1.1.
Title of a work Postmodernizm,
Pages 19.
970 11 - REFERENCES
Chapters 1.1.1.
Title of a work Geleneksel Dönem,
Pages 20.
970 11 - REFERENCES
Chapters 1.1.2.
Title of a work Aydınlanma Hareketi,
Pages 22.
970 11 - REFERENCES
Chapters 1.1.3.
Title of a work Modernizm,
Pages 24.
970 11 - REFERENCES
Chapters 1.1.4.
Title of a work Modernizm'e Bir Başkaldırı Olarak: Postmodernizm,
Pages 27.
970 11 - REFERENCES
Chapters 1.1.5.
Title of a work Postmodernizme Yöneltilen Eleştiriler,
Pages 36.
970 12 - REFERENCES
Chapters 1.2.
Title of a work Modernite'den Postmodernite'ye Kimlik Biçimlerinin Değişmesi,
Pages 39.
970 11 - REFERENCES
Chapters 1.2.1.
Title of a work Kimlik Kavramı,
Pages 39.
970 11 - REFERENCES
Chapters 1.2.2.
Title of a work Tarihi Seyri İçinde Kimlik Olgusu,
Pages 42.
970 11 - REFERENCES
Chapters 1.2.2.1.
Title of a work Geleneksel Dönemde Kimlik,
Pages 42.
970 11 - REFERENCES
Chapters 1.2.2.2.
Title of a work Modern Dönemde Kimlik,
Pages 43.
970 11 - REFERENCES
Chapters 1.2.2.3.
Title of a work Küreselleşme ve Kimlik Olgusu,
Pages 51.
970 11 - REFERENCES
Chapters 1.2.2.4.
Title of a work Postmodern Dönemde Kimlik,
Pages 52.
970 12 - REFERENCES
Chapters Bölüm 2 :
Title of a work POSTMODERN KIMLIĞIN OLUŞUMUNDA ETKILI BIR FAKTÖR OLARAK 'POPÜLER KÜLTÜR',
Pages 61.
970 12 - REFERENCES
Chapters 2.1.
Title of a work Kültür Kavramı,
Pages 61.
970 12 - REFERENCES
Chapters 2.2.
Title of a work Popüler Kültür Kavramı,
Pages 64.
970 12 - REFERENCES
Chapters 2.3.
Title of a work Popüler Kültür, Kitle Kültürü ve Kitle İletişimi
Pages 69.
970 12 - REFERENCES
Chapters 2.4.
Title of a work Frankfurt Okulu ve Kültür Endüstirsi Eleştirileri,
Pages 75.
970 12 - REFERENCES
Chapters 2.5.
Title of a work Tüketim Toplumu,
Pages 80.
970 12 - REFERENCES
Chapters 2.6.
Title of a work Popüler Kültür ve Gösteri Toplumu,
Pages 90.
970 12 - REFERENCES
Chapters 2.7.
Title of a work Popüler Kültür ve Temsili Kimlik Biçimleri,
Pages 97.
970 12 - REFERENCES
Chapters Bölüm 3 :
Title of a work POPÜLER KÜLTÜR ARACI OLARAK TELEVİZYON REKLAMLARININ ANALİZİ VE POSTMODERN KİMLİK DEĞERLENDİRİLMELERİ
Pages 103.
970 12 - REFERENCES
Chapters 3.1.
Title of a work Reklam Kavramı,
Pages 104.
970 11 - REFERENCES
Chapters 3.1.1.
Title of a work Reklam, Popüler Kültür ve Kimlik,
Pages 108.
970 12 - REFERENCES
Chapters 3.2.
Title of a work Televizyon Reklâmlarının Analizi,
Pages 113.
970 11 - REFERENCES
Chapters 3.2.1.
Title of a work Akbank İhtiyaç Kredisi Reklamı,
Pages 113.
970 11 - REFERENCES
Chapters 3.2.2.
Title of a work Nescafe- Coffemate Reklamı
Pages 115.
970 11 - REFERENCES
Chapters 3.2.3.
Title of a work CocaCola-Zero Reklamı,
Pages 116.
970 11 - REFERENCES
Chapters 3.2.4.
Title of a work Gillette Fusıon Reklâmı,
Pages 117.
970 11 - REFERENCES
Chapters 3.2.5.
Title of a work Volkswagen Reklamı,
Pages 118.
970 11 - REFERENCES
Chapters 3.2.6.
Title of a work Polisan-Gülen Boya Reklamı,
Pages 119.
970 11 - REFERENCES
Chapters 3.2.7.
Title of a work Nestle- Kit Kat “ÇalarSaat” Reklamı,
Pages 120.
970 11 - REFERENCES
Chapters 3.2.8.
Title of a work Ülker-Piko Reklamı,
Pages 121.
970 11 - REFERENCES
Chapters 3.2.9.
Title of a work Algida- Cartedor Reklamı,
Pages 122.
970 11 - REFERENCES
Chapters 3.2.10.
Title of a work Digitürk Reklamı,
Pages 123.
970 11 - REFERENCES
Chapters 3.2.11
Title of a work Telsim- Vodafone (Geyik) Reklamı,
Pages 124.
970 12 - REFERENCES
Chapters 3.2.12.
Title of a work Kişisel Bakım Ürünleri ve Kozmetik Reklamları,
Pages 125.
970 11 - REFERENCES
Chapters 3.2.12.1.
Title of a work Head&Shoulders Reklamı,
Pages 126.
970 11 - REFERENCES
Chapters 3.2.12.2.
Title of a work Pantene Reklamı,
Pages 127.
970 11 - REFERENCES
Chapters 3.2.12.3.
Title of a work Rexona Reklamı,
Pages 127.
970 11 - REFERENCES
Chapters 3.2.12.4.
Title of a work MaxFactor- Miracle Touch Reklamı,
Pages 128.
970 11 - REFERENCES
Chapters 3.2.13.
Title of a work Calgonit-Ouantum Reklamı,
Pages 129.
970 11 - REFERENCES
Chapters 3.2.14.
Title of a work Nestle-Danino Reklami,
Pages 130.
970 12 - REFERENCES
Chapters 3.2.15.
Title of a work Eğlence İçerikli Reklamlar,
Pages 131.
970 11 - REFERENCES
Chapters 3.2.15.1
Title of a work Jelibone Puffy Reklamı,
Pages 132.
970 11 - REFERENCES
Chapters 3.2.15.2.
Title of a work Milka- M-Joy Reklâmı
Pages 132.
970 12 - REFERENCES
Chapters 3.2.16.
Title of a work Mizah İçerikli Reklamlar,
Pages 132.
970 11 - REFERENCES
Chapters 3.2.16.1.
Title of a work Türk Telekom Reklamı (Cem Yılmaz),
Pages 133.
970 11 - REFERENCES
Chapters 3.2.16.2.
Title of a work Maximum Kart Reklamı (Tolga Çevik),
Pages 134.
970 12 - REFERENCES
Chapters 3.3.
Title of a work Televizyon Reklamlarının ve Popüler Kültürün Postmodern Kimlik Kurgusu Bakımından Değerlendirilmeleri,
Pages 135.
970 11 - REFERENCES
Chapters 3.3.1.
Title of a work Kendi Mâsalını Keşfet,
Pages 135.
970 11 - REFERENCES
Chapters 3.3.2.
Title of a work Tüketiyorum Öyleyse Varım,
Pages 138.
970 11 - REFERENCES
Chapters 3.3.3.
Title of a work İmajların Gölgesinde ya da Kimliksizleşme Sürecine Doğru,
Pages 142.
970 01 - REFERENCES
unimportant Title Sonuç ve Değerlendirme,
Pages 145.
970 01 - REFERENCES
unimportant Title Kaynakça,
Pages 153.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
-- 32196
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
-- 42633
Holdings
Not for loan