Made to stick : (Record no. 12306)

000 -LEADER
fixed length control field 03589cam a2200613Ii 4500
001 - CONTROL NUMBER
control field 137950
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060504s20072007nyu b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1400064287
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781400064281 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency MEF
Language of cataloging eng
-- erda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library TR-IsMEF
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1033
Item number .H43 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Heath, Chip,
Relator term author.
245 10 - TITLE STATEMENT
Title Made to stick :
Remainder of title why some ideas survive and others die /
Statement of responsibility, etc. Chip Heath & Dan Heath.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Random House,
Date of production, publication, distribution, manufacture, or copyright notice c2007.
264 4# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture ©2007
300 ## - PHYSICAL DESCRIPTION
Extent 291 pages ;
Dimensions 22 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages [259]-276) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
520 ## - SUMMARY, ETC.
Summary, etc Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle, " using the "Velcro Theory of Memory, " and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
596 ## - -
- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social psychology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Contagion (Social psychology)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Context effects (Psychology)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Heath, Dan,
Dates associated with a name 1973-,
Relator term author.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Public note Table of contents only
Uniform Resource Identifier <a href="https://www.loc.gov/catdir/toc/fy0711/2006046467.html">https://www.loc.gov/catdir/toc/fy0711/2006046467.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Public note Publisher description
Uniform Resource Identifier <a href="https://www.loc.gov/catdir/enhancements/fy0728/2006046467-d.html">https://www.loc.gov/catdir/enhancements/fy0728/2006046467-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Public note Contributor biographical information
Uniform Resource Identifier <a href="https://www.loc.gov/catdir/enhancements/fy0728/2006046467-b.html">https://www.loc.gov/catdir/enhancements/fy0728/2006046467-b.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Public note Table of contents only
Uniform Resource Identifier <a href="https://www.loc.gov/catdir/toc/fy0711/2006046467.html">https://www.loc.gov/catdir/toc/fy0711/2006046467.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Public note Publisher description
Uniform Resource Identifier <a href="https://www.loc.gov/catdir/enhancements/fy0728/2006046467-d.html">https://www.loc.gov/catdir/enhancements/fy0728/2006046467-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Public note Contributor biographical information
Uniform Resource Identifier <a href="https://www.loc.gov/catdir/enhancements/fy0728/2006046467-b.html">https://www.loc.gov/catdir/enhancements/fy0728/2006046467-b.html</a>
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules
910 ## - USER-OPTION DATA (OCLC)
User-option data Pandora
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
970 01 - REFERENCES
unimportant Title Introduction.
970 11 - REFERENCES
Title of a work What sticks?,
Pages 3.
970 11 - REFERENCES
Title of a work Simple,
Pages 25.
970 11 - REFERENCES
Title of a work Unexpected,
Pages 63.
970 11 - REFERENCES
Title of a work Concrete,
Pages 98.
970 11 - REFERENCES
Title of a work Credible,
Pages 130.
970 11 - REFERENCES
Title of a work Emotional,
Pages 165.
970 11 - REFERENCES
Title of a work Stories,
Pages 204.
970 11 - REFERENCES
Title of a work What sticks,
Pages 238.
970 11 - REFERENCES
Title of a work Sticky advice,
Pages 253.
970 11 - REFERENCES
Title of a work Making ideas stick: the easy reference guide,
Pages 285.
970 01 - REFERENCES
unimportant Title Notes,
Pages 291.
970 01 - REFERENCES
unimportant Title Acknowledgements,
Pages 309.
970 01 - REFERENCES
unimportant Title Index,
Pages 312.
003 - CONTROL NUMBER IDENTIFIER
control field KOHA
Holdings
Not for loan