| 000 -LEADER |
|---|
| fixed length control field |
14456cam a2202401Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2669 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110819s20112011caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412981492 (paperback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412981491 (paperback : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MEF |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TR-IsMEF |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5414 |
| Item number |
.L44 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Nancy, |
| Dates associated with a name |
1945-, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social marketing : |
| Remainder of title |
influencing behaviors for good / |
| Statement of responsibility, etc. |
Nancy R. Lee, Social Marketing Services, Inc., Philip Kotler, Nortwestern University. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition. |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks, Calif. : |
| Name of producer, publisher, distributor, manufacturer |
SAGE Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2011. |
| 264 4# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
©2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 502 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Prev. ed. entered under: Kotler, Philip. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field. |
| 596 ## - - |
|---|
| - |
1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Behavior modification. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| Title of a work |
Social marketing. |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Personal name |
MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Çağlayan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Koha issues (borrowed), all copies |
1 |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Foreword, |
| Authors, Editors etc. |
Alan R. Andreasen, |
| -- |
Andreasen, Alan R., |
| Pages |
xi. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part 1: understanding social marketing, |
| Pages |
1. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 1. defining social marketing, |
| Pages |
2. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, sustainable Malaria prevention: netmark's success story in Africa (1999-2009), |
| Pages |
3. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What is social marketing?, |
| Pages |
7. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Where did the concept originate?, |
| Pages |
12. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How does social marketing differ from commercial marketing?, |
| Pages |
14. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How does social marketing differ from nonprofit marketing, public sector marketing, and cause promotions?, |
| Pages |
16. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What is social marketing's unique value proposition?, |
| Pages |
16. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Who does social marketing?, |
| Pages |
17. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What social issues can benefit from social marketing?, |
| Pages |
20. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What are other ways to impact social issues?, |
| Pages |
23. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What is the social marketer's role in influencing upstream factors and midstream audiences?, |
| Pages |
25. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
26. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing dialogue, when is social marketing "social marketing"? when is it something else?, |
| Pages |
26. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 2. 10 steps in the strategic marketing planning process, |
| Pages |
32. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, scooping the poop in Austin, Texas (2001-2009), |
| Pages |
33. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketing planning: process and influences, |
| Pages |
37. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
10 steps to developing a social marketing plan, |
| Pages |
39. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Why is a systematic, sequential planning process important?, |
| Pages |
50. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Where does marketing research fit in the planning process?, |
| Pages |
51. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
52. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing dialogue social marketing contributes to social good ("good" defined by whom?), |
| Pages |
52. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 3. 16 tips for success, |
| Pages |
55. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight. reducing "drink driving" in Australia (2003-2009), |
| Pages |
56. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
16 tips for success, |
| Pages |
58. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
75. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing dialogue. The seatbelt man, |
| Pages |
76. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part II: analyzing the social marketing environment, |
| Pages |
80. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 4. determining research needs and options, |
| Pages |
81. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, increasing family planning in Pakistan (2007), |
| Pages |
82. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Major research terminology, |
| Pages |
85. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Steps in developing a research plan, |
| Pages |
96. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Research "that won't break in the bank", |
| Pages |
99. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
100. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Research highlight, the "yes" intiative for youth employment in Maldives (2007), |
| Pages |
101. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 5. choosing a purpose and focus for your plan and conducting a situation analysis, |
| Pages |
106. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, reducing diarrheal disease in India: the ORS-Zinc solution (2008-2010), |
| Pages |
107. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step 1: describe the background, purpose, and focus of your plan, and step 2: conduct a situation analysis, |
| Pages |
111. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ethical consideration when choosing a focus for your plan, |
| Pages |
121. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
122. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Research highlight, focus groups to inform Neustro Barrio: an edutainment soap opera (2006), |
| Pages |
123. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part III: selecting target audiences, objectives, and goals, |
| Pages |
127. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 6. segmenting, evaluating and selecting target audiences, |
| Pages |
128. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, reducing taboccı use in the United States: Legacy's small innovative grants program recognizes "one size never fits all" (2010), |
| Pages |
129. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step 3: select target audiences, |
| Pages |
134. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Steps involved in selecting target audiences, |
| Pages |
135. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Variables used to segment markets, |
| Pages |
136. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Criteria for evaluating segments, |
| Pages |
149. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How target audiences are selected, |
| Pages |
150. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What approach should be chosen?, |
| Pages |
151. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ethical considerations when selecting target audiences, |
| Pages |
152. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
152. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Research highlight. "You know different": Barriers and benefits research informing a youth HIV testing campaign (2005), |
| Pages |
153. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 7. setting behavior objectives and goals, |
| Pages |
160. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, seafood watch: infleuncing sustainable seafood choices (2010), |
| Pages |
161. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step 4: set objectives and target goals, |
| Pages |
164. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Behavior objectives, |
| Pages |
166. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Knowledge and belief objectives, |
| Pages |
168. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Target goals, |
| Pages |
172. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Objectives and target goals are only a draft a this step, |
| Pages |
179. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Objectives and target goals will be used for campaign evaluation, |
| Pages |
179. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ethical considerations when setting objectives and target goals, |
| Pages |
180. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
180. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Research highlight: reducing tractor rollover injuries and deaths: a social marketing approach that makes it look easy (2006), |
| Pages |
181. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 8. identfying barriers, benefits the competition, and influential others, |
| Pages |
185. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, be active: an award-winning program in Birmingham, England (2008-2010), |
| Pages |
186. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step 5: identify target audience barriers, benefits the competition, and influential others, |
| Pages |
188. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What more do you need to know about the target audience?, |
| Pages |
189. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How do you learn more from and about the target?, |
| Pages |
194. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How will this help develop your strategy?, |
| Pages |
201. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Potential revision of target audiences, objectives, and goals, |
| Pages |
204. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ethical considerations when researching your target audience, |
| Pages |
204. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
205. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Research highlight, reducing drinking and driving in Montana: evaluating a social norms approach (2003), |
| Pages |
205. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part IV: developing social marketing strategies, |
| Pages |
212. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 9. crafting a desired positioning, |
| Pages |
213. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, get some: "get yours, grab a handful and go!" New York City's bold campaign to increase condom use (2007-2010), |
| Pages |
214. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Positioning defined, |
| Pages |
217. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step 6: develop a positioning statement, |
| Pages |
220. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Behavior-focused positioning, |
| Pages |
221. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Barriers-focused positioning, |
| Pages |
222. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Benefits-focused positioning, |
| Pages |
224. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Competition-focused positioning, |
| Pages |
226. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Repositioning, |
| Pages |
228. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How positioning relates to branding, |
| Pages |
230. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ethical considerations when developing a positioning statement, |
| Pages |
230. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
231. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Research highlight, stopping aquatic hitchikers: a branding strategy (2010), |
| Pages |
232. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 10. product: creating a product platform, |
| Pages |
239. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, reducing tuberculosis in Peru with a product strategy key to success (1990s), |
| Pages |
243. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product: the first "P", |
| Pages |
244. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Branding, |
| Pages |
254. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step 7: develop the social marketing product platform, |
| Pages |
256. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
257. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Research highlight, ethnographic research to study the use of water treatment devices in Andhira Pradesh, India: Path's safe water project (2006-2011), |
| Pages |
257. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 11. price: determining monetary and nonmonetary incentives and disincentives, |
| Pages |
263. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, increasing water availability in Jordan Using financial incentives (2010), |
| Pages |
264. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Price: the second "P", |
| Pages |
268. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step 7: determine monetary and nonmonetary incentives and disincentives, |
| Pages |
270. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Setting prices for tangible objects and services, |
| Pages |
278. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ethical considerations related to pricing strategies, |
| Pages |
279. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
280. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Research highlight, formative research: decreasing use of plastic bags and increasing use of reusable bags in Ireland (2002-2004), |
| Pages |
281. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 12. place: making access convenient and pleasant, |
| Pages |
285. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, recycling made easy in Cape Town, South Africa (2008), |
| Pages |
286. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Place: the third "P", |
| Pages |
291. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step 7: develop the place strategy, |
| Pages |
292. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Managing distribution channels, |
| Pages |
302. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ethical considerations when selecting distribution channels, |
| Pages |
305. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
305. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Research highlight, bicycling in the Netherlands: what went right? (2010), |
| Pages |
306. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 13. promotion: deciding on messages, messengers, and creative strategies, |
| Pages |
311. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, rock the bulb: puget sound energy's campaign for increased energy efficiency (2010), |
| Pages |
312. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Promotion: the fourth "P", |
| Pages |
319. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A word about the creative brief, |
| Pages |
320. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Message strategy, |
| Pages |
322. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Messenger strategy, |
| Pages |
326. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Creative strategy, |
| Pages |
329. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Pretesting, |
| Pages |
342. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ethical considerations when deciding on messages, messengers, and creative strategies, |
| Pages |
344. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
344. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Research highlight, "no junk mail" in bayside city, Australia: personal interviews and observation research (2009), |
| Pages |
345. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 14. promotion: selecting communication channels, |
| Pages |
351. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, using text messaging to improve health: a successful pilot for reducing obesity (2008-2009), |
| Pages |
352. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Promotion: selecting communication channels, |
| Pages |
356. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Traditional media channels, |
| Pages |
359. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Nontraditional and new media channels, |
| Pages |
365. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Factors guiding communication channel decisions, |
| Pages |
374. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ethical considerations when selecting communication channels, |
| Pages |
378. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
380. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Research highlight, financial literacy road shows in Ghana: a qualitative impact assessment to inform future efforts (2007-2008), |
| Pages |
381. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part V: managing social marketing programs, |
| Pages |
387. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 15. developing a plan for monitoring and evaluation, |
| Pages |
388. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, evaluating a commitment contract for smoking cessation in the Phillippines (2006), |
| Pages |
389. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step 8: develop a plan for monitoring and evaluation, |
| Pages |
392. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Why are you conducting this measurement?, |
| Pages |
393. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What will you measure?, |
| Pages |
395. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How will you measure?, |
| Pages |
403. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
When will you measure?, |
| Pages |
404. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How much will it cost?, |
| Pages |
405. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ethical considerations in evaluation planning, |
| Pages |
405. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
406. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Research highlight, increasing breast cancer screening rates in Tokyo, Japan: demonstrating the benefits of monitoring efforts to reach goals (2009-2010), |
| Pages |
406. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 16. establishing budgets and finding funding, |
| Pages |
411. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, the heart truth: mobilizing partners to help spread the word (2002-2010), |
| Pages |
412. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step 9: establish budgets and find funding sources, |
| Pages |
417. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Determining budgets, |
| Pages |
417. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Justifying the budget, |
| Pages |
419. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Finding sources for additional funding, |
| Pages |
421. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Appealing to funders, |
| Pages |
427. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Revising your plan, |
| Pages |
428. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ethical considerations when establishing funding, |
| Pages |
429. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
430. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 17. creating an implementation plan ans sustaining behavior, |
| Pages |
432. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing highlight, "let's move!" first lady Michelle Obama's initiative to reduce childhood obesity (2010), |
| Pages |
433. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Step 10: complete an implementation plan, |
| Pages |
437. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Phasing, |
| Pages |
442. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Sustainability, |
| Pages |
446. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Sharing and selling your plan, |
| Pages |
449. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ethical considerations when implementing plans, |
| Pages |
450. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Chapter summary, |
| Pages |
453. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Research highlight, turn it off: an anti-idling campaign (2007), |
| Pages |
454. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Epilogue, |
| Pages |
458. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Appendix A: social marketing planning worksheets, |
| Pages |
459. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Appendix B: social marketing resources, |
| Pages |
472. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Name index, |
| Pages |
483. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Subject index, |
| Pages |
490. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
About the authors, |
| Pages |
501. |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KOHA |