| 000 -LEADER |
|---|
| fixed length control field |
20031cam a2204297Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2667 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120713s20132013nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0077861051 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780077861056 (alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
CDX |
| -- |
UKMGB |
| -- |
YDXCP |
| -- |
BWX |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
CHVBK |
| -- |
OCLCO |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TR-IsMEF |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.P48 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J. Paul, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
knowledge and skills / |
| Statement of responsibility, etc. |
J. Paul Peter, University of Wisconsin, Madison, James H. Donnelly, Jr., University of Kentucky. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eleventh edition. |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Irwin, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
©2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 796 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. |
| 596 ## - - |
|---|
| - |
1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Case studies. |
| Source of term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01423765. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Donnelly, James H., |
| Relator term |
author. |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Personal name |
MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Çağlayan. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Section 1 Essentials of marketing management, |
| Pages |
1. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part A Introduction, |
| Pages |
3. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 1 Strategic planning and the marketing management process, |
| Pages |
4. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The marketing concept, |
| Pages |
4. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
What is marketing?, |
| Pages |
5. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
What is strategic planning?, |
| Pages |
6. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Strategic planning and marketing management, |
| Pages |
6. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The strategic planning process, |
| Pages |
7. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The complete strategic plan, |
| Pages |
16. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The marketing management process, |
| Pages |
16. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Situation analysis, |
| Pages |
16. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketing planning, |
| Pages |
19. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Implementation and control of the marketing plan, |
| Pages |
20. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketing information systems and marketing research, |
| Pages |
21. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The strategic plan, the marketing plan, and other functional area plans, |
| Pages |
21. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketing's role in cross-functional strategic planning, |
| Pages |
21. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
22. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Appendix portfolio models, |
| Pages |
27. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part B Marketing information, research and understanding the target market, |
| Pages |
31. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 2 Marketing research: process and systems for decision making, |
| Pages |
32. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The role of marketing research, |
| Pages |
32. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The marketing research process, |
| Pages |
33. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Purpose of the research, |
| Pages |
33. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Plan of the research, |
| Pages |
34. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Performance of the research, |
| Pages |
39. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Processing of research data, |
| Pages |
39. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Preparation of the research report, |
| Pages |
40. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Limitations of the research process, |
| Pages |
40. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing information systems, |
| Pages |
42. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
43. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 3 Consumer behavior, |
| Pages |
45. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Social influences on consumer decision making, |
| Pages |
46. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Culture and subculture, |
| Pages |
46. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Social class, |
| Pages |
47. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Reference groups and families, |
| Pages |
48. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Marketing influences on consumer decision making, |
| Pages |
48. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product influences, |
| Pages |
48. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Price influences, |
| Pages |
48. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Promotion influences, |
| Pages |
49. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Place influences, |
| Pages |
49. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Situational influences on consumer decision making, |
| Pages |
51. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Psychological influences on consumer decision making, |
| Pages |
51. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product knowledge, |
| Pages |
51. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product involvement, |
| Pages |
52. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Consumer decision making, |
| Pages |
52. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Need recognition, |
| Pages |
53. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Alternative search, |
| Pages |
54. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Alternative evaluation, |
| Pages |
55. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Purchase decision, |
| Pages |
55. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Postpurchase evaluation, |
| Pages |
56. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
58. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 4 Business, government, and institutional buying, |
| Pages |
60. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Categories of organizational buyers, |
| Pages |
60. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Producers, |
| Pages |
60. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Intermediaries, |
| Pages |
61. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Government agencies, |
| Pages |
61. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Other institutions, |
| Pages |
61. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The organizational buying process, |
| Pages |
61. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Purchase-type influences on organizational buying, |
| Pages |
62. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Straight rebuy, |
| Pages |
62. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Modified rebuy, |
| Pages |
62. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
New task purchase, |
| Pages |
62. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Structural influences on organizational buying, |
| Pages |
63. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Purchasing roles, |
| Pages |
63. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Organization-specific factors, |
| Pages |
64. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Purchasing policies and procedures, |
| Pages |
65. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Behavioral influences on organizational buying, |
| Pages |
65. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Personal motivations, |
| Pages |
65. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Role perceptions, |
| Pages |
66. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Stages in the organizational buying process, |
| Pages |
68. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Organizational need, |
| Pages |
68. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Vendor analysis, |
| Pages |
68. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Purchase activities, |
| Pages |
69. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Postpurchase evaluation, |
| Pages |
70. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
70. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 5 Market segmentation, |
| Pages |
72. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Delineate the firm's current situation, |
| Pages |
72. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Determine consumer needs and wants, |
| Pages |
73. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Divide markets on relevant dimensions, |
| Pages |
73. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A priori versus post hoc segmentation, |
| Pages |
74. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Relevance of segmentation dimensions, |
| Pages |
74. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Bases for segmentation, |
| Pages |
75. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Develop product positioning, |
| Pages |
79. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Decide segmentation strategy, |
| Pages |
82. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Design marketing mix strategy, |
| Pages |
83. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
84. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part C The marketing mix, |
| Pages |
85. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 6 Product and brand strategy, |
| Pages |
86. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product definition, |
| Pages |
86. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product classification, |
| Pages |
87. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product quality and value, |
| Pages |
88. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product mix and product line, |
| Pages |
89. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Branding and brand equity, |
| Pages |
90. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Packaging, |
| Pages |
96. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Product life cycle, |
| Pages |
97. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product adoption and diffusion, |
| Pages |
99. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The product audit, |
| Pages |
100. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Deletions, |
| Pages |
100. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product improvement, |
| Pages |
101. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Organizing for product management, |
| Pages |
101. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
103. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 7 New product planning and development, |
| Pages |
105. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
New product strategy, |
| Pages |
106. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
New product planning and development process, |
| Pages |
108. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Idea generation, |
| Pages |
108. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Idea screening, |
| Pages |
110. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Project planning, |
| Pages |
111. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product development, |
| Pages |
112. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Test marketing, |
| Pages |
112. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Commercialization, |
| Pages |
113. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The importance of time, |
| Pages |
113. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Some important new product decisions, |
| Pages |
114. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Quality level, |
| Pages |
114. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product features, |
| Pages |
115. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product design, |
| Pages |
116. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product safety, |
| Pages |
116. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Causes of new product failure, |
| Pages |
116. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Need for research, |
| Pages |
117. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
118. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 8 Integrated marketing communications, |
| Pages |
120. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Strategic goals of marketing communication, |
| Pages |
120. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Create awareness, |
| Pages |
120. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Build positive images, |
| Pages |
120. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Identify prospects, |
| Pages |
120. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Build channel relationships, |
| Pages |
121. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Retain customers, |
| Pages |
121. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The promotion mix, |
| Pages |
121. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Integrated marketing communications, |
| Pages |
122. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Advertising: planning and strategy, |
| Pages |
124. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Objectives of advertising, |
| Pages |
124. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Advertising decisions, |
| Pages |
125. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The expenditure question, |
| Pages |
126. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The allocation question, |
| Pages |
127. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Sales promotion, |
| Pages |
132. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Push versus pull marketing, |
| Pages |
132. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Trade sales promotions, |
| Pages |
133. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Consumer promotions, |
| Pages |
133. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
What sales promotion can and can't do, |
| Pages |
134. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Public relations, |
| Pages |
135. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Direct marketing, |
| Pages |
136. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
137. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Appendix Major federal agencies involved in control of advertising, |
| Pages |
139. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 9 personal selling, relationship building, and sales management, |
| Pages |
140. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Importance of personal selling, |
| Pages |
140. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The sales process, |
| Pages |
141. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Objectives of the sales force, |
| Pages |
141. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The sales relationship-building process, |
| Pages |
142. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
People who support the sales force, |
| Pages |
147. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Managing the sales and relationship-building process, |
| Pages |
148. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The sales management task, |
| Pages |
149. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Controlling the sales force, |
| Pages |
150. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Motivating and compensating performance, |
| Pages |
152. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
154. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 10 Distribution strategy, |
| Pages |
156. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The need for marketing intermediaries, |
| Pages |
156. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Classification of marketing intermediaries and functions, |
| Pages |
156. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Channels of distribution, |
| Pages |
158. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Selecting channels of distribution, |
| Pages |
159. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Specific considerations, |
| Pages |
159. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Managing a channel of distribution, |
| Pages |
162. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Relationship marketing in channels, |
| Pages |
162. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Vertical marketing systems, |
| Pages |
162. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Wholesaling, |
| Pages |
165. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Store and nonstore retailing, |
| Pages |
166. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Store retailing, |
| Pages |
166. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Nonstore retailing, |
| Pages |
167. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
170. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 11 Pricing strategy, |
| Pages |
172. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Demand influences on pricing decisions, |
| Pages |
172. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Demographic factors, |
| Pages |
172. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Psychological factors, |
| Pages |
172. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Price elasticity, |
| Pages |
174. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Supply influences on pricing decisions, |
| Pages |
174. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Pricing objectives, |
| Pages |
174. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Cost considerations in pricing, |
| Pages |
175. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Product considerations in pricing, |
| Pages |
176. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Environment influences on pricing decisions, |
| Pages |
177. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Competition, |
| Pages |
177. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Government regulations, |
| Pages |
178. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
A general pricing model, |
| Pages |
178. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Set pricing objectives, |
| Pages |
178. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Evaluate product-price relationships, |
| Pages |
179. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Estimate costs and other price limitations, |
| Pages |
180. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Analyze profit potential, |
| Pages |
181. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Set initial price structure, |
| Pages |
181. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Change price as needed, |
| Pages |
181. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
181. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part D Marketing in special fields, |
| Pages |
183. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 12 The marketing of services, |
| Pages |
184. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Important characteristics of services, |
| Pages |
186. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Intangibility, |
| Pages |
186. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Inseparability, |
| Pages |
187. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Perishability and fluctuating demand, |
| Pages |
188. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Client relationship, |
| Pages |
188. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Customer effort, |
| Pages |
189. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Uniformity, |
| Pages |
190. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Providing quality services, |
| Pages |
190. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Customer satisfaction measurement, |
| Pages |
192. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The importance of internal marketing, |
| Pages |
192. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Overcoming the obstacles in service marketing, |
| Pages |
194. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Limited view of marketing, |
| Pages |
194. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Limited competition, |
| Pages |
194. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Noncreative management, |
| Pages |
195. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
No obsolescence, |
| Pages |
195. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The service challenge, |
| Pages |
196. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Banking, |
| Pages |
196. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Health care, |
| Pages |
196. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Insurance, |
| Pages |
197. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Travel, |
| Pages |
197. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Implications for service marketers, |
| Pages |
198. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
199. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 13 global marketing, |
| Pages |
201. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The competitive advantage of nations, |
| Pages |
202. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Organizing for global marketing, |
| Pages |
203. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Problems with entering foreign markets, |
| Pages |
203. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Organizing the multinational company, |
| Pages |
206. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Programming for global marketing, |
| Pages |
208. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Global marketing research, |
| Pages |
208. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Global product strategy, |
| Pages |
211. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Global distribution strategy, |
| Pages |
211. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Global pricing strategy, |
| Pages |
212. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Global advertising and sales promotion strategy, |
| Pages |
212. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Entery and growth strategies for global marketing, |
| Pages |
213. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
216. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Section 2 Analyzing marketing problems and cases, |
| Pages |
217. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
A case analysis framework, |
| Pages |
218. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
1. Analyze and record the current situation, |
| Pages |
219. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
2. Analyze and record problems and their care elements, |
| Pages |
223. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
3. Formulate, evaluate, and record alternative courses of action, |
| Pages |
224. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
4. Select and record the chosen alternative and implementation details, |
| Pages |
225. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Pitfalls to avoid in case analysis, |
| Pages |
225. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Communicating case analysis, |
| Pages |
228. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The written report, |
| Pages |
228. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The oral presentation, |
| Pages |
230. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
230. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Section 3 Financial analysis for marketing decisions, |
| Pages |
231. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Financial analysis, |
| Pages |
232. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Break-even analysis, |
| Pages |
232. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Net present value analysis, |
| Pages |
234. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ratio analysis, |
| Pages |
236. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
240. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Section 4 Marketing management cases, |
| Pages |
241. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case group A Market opportunity analysis, |
| Pages |
243. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 1 McDonald's corporation, |
| Pages |
244. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
J. Paul Peter and Ashish Gokhale: University of Wisconsin-Madison. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 2 Southwest Airlines 2011, |
| Pages |
251. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Andrew C. Inkpen: Thunderbird school of global management. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 3 South Deleware Coors, Inc., |
| Pages |
267. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
James E. Nelson and Eric J. Karson: University of Colorado. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 4 Ruth's Chris: the high stakes of international expansion, |
| Pages |
276. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Allen H. Kupetz and Ilon Alon: the University of Western Ontario. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 5 Coach Inc.: Is its advantage in luxury handbags sustainable?, |
| Pages |
283. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
John E. Gamble: University of South Alabama. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 6 Panera Bread Company, |
| Pages |
298. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Arthur A. Thompson: University of Alabama. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case Group B Product strategy, |
| Pages |
315. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 7 Starbucks, |
| Pages |
316. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
J. Paul Peter: University of Wisconsin-Madison. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 8 Your home is a good pleace, Inc., |
| Pages |
321. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Kevin Coulson and Zane Swanson: University of Western Ontario. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 9 easyCar.com, |
| Pages |
328. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
John J. Lawrence: University of Idaho Luis Solis: University of Idaho Instituto de Empressa. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 10 The lego group: building strategy, |
| Pages |
337. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Paul Bigus and Darren Meister: University of Western Ontario. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 11 The launch of the Sony Playstation 3, |
| Pages |
348. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
David Wesley and Gloria Barczak: Northeastern University. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case Group C Promotion strategy, |
| Pages |
363. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 12 Mountain Dew: selecting new creative, |
| Pages |
364. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Douglas B. Holt: Oxford University. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 13 Red Bull, |
| Pages |
381. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Richard R. Johnson, Jordan Mitchell, Paul W. Farris, and Ervin Shames: University of Virginia. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 14 "Hips feel good"-Dove's campaign for real beauty, |
| Pages |
395. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
David Wesley: Northeastern University. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case Group D Distribution strategy, |
| Pages |
409. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 15 IKEA's global strategy: furnishing the world, |
| Pages |
410. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Paul Kolesa. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 16 Pets.com Inc.: rise and decline of a pet supply retailer, |
| Pages |
418. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Omar Merlo: University of Western Ontario. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 17 organicKidz: marketin strategy, |
| Pages |
433. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ken Mark and Matthew Thomson: University of Western Ontario. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 18 The challenges facing eBay in 2008: time for a change for a change in strategy?, |
| Pages |
439. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Louis Marino: University of Alabama Patrick Kreiser: Ohio University. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 19 Wal-Mart stores Inc. in 2008: management's initiatives to tranform the company and curtail Wal-Mart bashing, |
| Pages |
465. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case Group E pricing strategy, |
| Pages |
505. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 20 Schwinn bicycles, |
| Pages |
506. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 21 Cowgirl Chocolates, |
| Pages |
509. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
John J. Lawrence, Linda J. Morris, and Joseph J. Geiger: University of Idaho. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 22 Clearwater technologies, |
| Pages |
522. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Susan F. Sieloff and Raymond M. Kimnunen: Northeastern University. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case Group F Social and ethical issues in marketing management, |
| Pages |
527. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 23 E. & J. Gallo Winery, |
| Pages |
528. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marion Armstrong, Taylor Green, and A. J. Strickland III: University of Alabama. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 24 Abercrombie & Fithc: an upscale sporting goods retailer becomes a leader in trendy apparel, |
| Pages |
545. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Janet Rovenpor: Manhattan College. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Section 5 strategic marketing cases, |
| Pages |
569. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 1 Yum! Brands, Pizza Hut, and KFC, |
| Pages |
571. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Jeffrey A. Krug: Appalachian State University. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 2 Apple Inc. in 2010, |
| Pages |
585. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Lou Marino: the University of Alabama. John E. Gamble: the University of South Alabama. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 3 EMR innovation, |
| Pages |
598. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Kay M. Palan: Iowa State University. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 4 Gap Inc. in 2010: is the turnaround strategy working?, |
| Pages |
609. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Annette Lohman: California State University, Long Beach. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 5 Harley-Davidson, Inc.-Motorcycle division, |
| Pages |
628. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 6 PepsiCo's diversification strategy in 2008, |
| Pages |
641. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 7 Expresso Espresso, |
| Pages |
658. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Calvin M. Bacon: University of South Alabama. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 8 Respironics, Incorporated: take a deep breath, |
| Pages |
680. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Janet L. Rovenpor: Manhattan College. Armand Gilinsky: Sonoma State University. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 9 Research in motion-entering a new era, |
| Pages |
702. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Sofy carayannapoulos: Wilfrid Laurier University. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Case 10 Dell Inc. in 2008: can it overtake Hewlett-Packard as the worldwide leader in personal computers?, |
| Pages |
725. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Arthur A. Thompson: University of Alabama. John E. Gamble: University of South Alabama. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Section 6 developing marketing plans, |
| Pages |
759. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
A marketing plan framework, |
| Pages |
760. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Title page, |
| Pages |
761. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Executive summary, |
| Pages |
761. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Table of contents, |
| Pages |
762. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Introduction, |
| Pages |
762. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Situational analysis, |
| Pages |
762. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Marketing planning, |
| Pages |
762. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Implementation and control of the marketing plan, |
| Pages |
764. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Summary, |
| Pages |
766. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Appendix-financial analysis, |
| Pages |
766. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
References, |
| Pages |
769. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Conclusion, |
| Pages |
769. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Notes, |
| Pages |
771. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Index, |
| Pages |
778. |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KOHA |