Persuasive advertising : (Record no. 11907)

000 -LEADER
fixed length control field 03962cam a2200973Ii 4500
001 - CONTROL NUMBER
control field 2631
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100126s20102010enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1403913439 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781403913432 (hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency BTCTA
-- BAKER
-- YDXCP
-- BWK
-- SINLB
-- CDX
-- TXI
-- NLGGC
-- CIN
049 ## - LOCAL HOLDINGS (OCLC)
Holding library TR-IsMEF
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .A76 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Jon Scott,
Dates associated with a name 1937-,
Relator term author.
245 10 - TITLE STATEMENT
Title Persuasive advertising :
Remainder of title evidence-based principles /
Statement of responsibility, etc. by J. Scott Armstrong, The Whartaon School University of Pennsylvania ; with collaboration from Gerry Lukeman, Chairman Emeritus, Ipsos ASI and Sandeep Patnaik, Research Director, Gallup & Robinson.
264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Basingstoke :
Name of producer, publisher, distributor, manufacturer Palgrave Macmillan,
Date of production, publication, distribution, manufacture, or copyright notice 2010.
264 4# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture ©2010
300 ## - PHYSICAL DESCRIPTION
Extent xii, 386 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
520 ## - SUMMARY, ETC.
Summary, etc Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of th
596 ## - -
- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules
910 ## - USER-OPTION DATA (OCLC)
User-option data Çağlayan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
970 01 - REFERENCES
unimportant Title List of exhibits,
Pages ix.
970 01 - REFERENCES
unimportant Title Preface,
Pages x.
970 01 - REFERENCES
unimportant Title Acknowledgments,
Pages xi.
970 01 - REFERENCES
unimportant Title Introduction,
Pages 1.
970 01 - REFERENCES
unimportant Title Types of evidence,
Pages 6.
970 01 - REFERENCES
unimportant Title Conditions,
Pages 14.
970 12 - REFERENCES
Title of a work The principles,
Pages 25.
970 12 - REFERENCES
Title of a work Strategy,
Pages 26.
970 11 - REFERENCES
Title of a work Information,
Pages 27.
970 11 - REFERENCES
Title of a work Influence,
Pages 63.
970 11 - REFERENCES
Title of a work Emotion,
Pages 85.
970 11 - REFERENCES
Title of a work Mere exposure,
Pages 98.
970 12 - REFERENCES
Title of a work General tactics,
Pages 102.
970 11 - REFERENCES
Title of a work Resistance,
Pages 103.
970 11 - REFERENCES
Title of a work Acceptance,
Pages 143.
970 11 - REFERENCES
Title of a work Message,
Pages 180.
970 11 - REFERENCES
Title of a work Attention,
Pages 217.
970 12 - REFERENCES
Title of a work Media-specific tactics,
Pages 240.
970 11 - REFERENCES
Title of a work Still media,
Pages 243.
970 11 - REFERENCES
Title of a work Motion media,
Pages 267.
970 12 - REFERENCES
Title of a work Creativity,
Pages 278.
970 12 - REFERENCES
Title of a work Evaluating advertisements,
Pages 287.
970 01 - REFERENCES
unimportant Title Conclusions,
Pages 293.
970 11 - REFERENCES
Title of a work Appendices,
Pages 295.
970 11 - REFERENCES
Title of a work Challenges to generalizing from experimental evidence,
Pages 296.
970 11 - REFERENCES
Title of a work Data on print ads from which ad pulled best (WAPB),
Pages 300.
970 11 - REFERENCES
Title of a work Non-experimental data on TV commercials,
Pages 302.
970 11 - REFERENCES
Title of a work Prospect theory and persuasion,
Pages 304.
970 11 - REFERENCES
Title of a work Media allocation methods,
Pages 305.
970 11 - REFERENCES
Title of a work How to select and advertising agency,
Pages 308.
970 11 - REFERENCES
Title of a work Management presentations: an evidence-based checklist,
Pages 311.
970 11 - REFERENCES
Title of a work Written management reports: an evidence-based checklist,
Pages 315.
970 11 - REFERENCES
Title of a work Advertisingprinciples.com (Adprin.com),
Pages 318.
970 01 - REFERENCES
unimportant Title Glossary,
Pages 319.
970 01 - REFERENCES
unimportant Title References,
Pages 325.
970 01 - REFERENCES
unimportant Title Name index,
Pages 361.
970 01 - REFERENCES
unimportant Title Subject index,
Pages 377.
970 01 - REFERENCES
unimportant Title Persuasion principles map,
Pages 388.
970 01 - REFERENCES
unimportant Title EXHIBITS.
970 12 - REFERENCES
Title of a work Types of evidence,
Pages 12.
970 12 - REFERENCES
Title of a work Key areas of conditions,
Pages 24.
970 12 - REFERENCES
Title of a work Categories of persuasion principles,
Pages 25.
970 12 - REFERENCES
Title of a work Principles checklists:
970 11 - REFERENCES
Title of a work Information,
Pages 62.
970 11 - REFERENCES
Title of a work Influence,
Pages 84.
970 11 - REFERENCES
Title of a work Emotion,
Pages 97.
970 11 - REFERENCES
Title of a work Mere exposure,
Pages 101.
970 11 - REFERENCES
Title of a work Overcoming resistance,
Pages 142.
970 11 - REFERENCES
Title of a work Acceptance,
Pages 179.
970 11 - REFERENCES
Title of a work Message,
Pages 216.
970 11 - REFERENCES
Title of a work Attention,
Pages 239.
970 11 - REFERENCES
Title of a work Still media,
Pages 266.
970 11 - REFERENCES
Title of a work Motion media,
Pages 277.
970 12 - REFERENCES
Title of a work Developing and nurturing creativity: a checklist,
Pages 286.
970 12 - REFERENCES
Title of a work Persuasion principles map,
Pages 292.
003 - CONTROL NUMBER IDENTIFIER
control field KOHA
Holdings
Not for loan