| 000 -LEADER |
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| fixed length control field |
04145cam a2200973Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
2227 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150117s1994 enk 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749411260 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TR-IsMEF |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59.35 |
| Item number |
.W73 1994 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wragg, David W., |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The effective use of sponsorship / |
| Statement of responsibility, etc. |
David Wragg. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
125 pages ; 23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Sponsorship has become an important aspect of the marketing and public relations programmes of many companies. Getting the best value from sponsorship and charitable donations calls for special marketing skills. This detailed guide explores the role of sponsorship as a marketing tool, covering all aspects including: budgets and planning; media relations; targeting charitable donations; making the most of opportunities; matching activity to objectives; managing sponsorship; and assessing the results. |
| 596 ## - - |
|---|
| - |
1 |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate sponsorship. |
| 653 1# - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing |
| 830 0# - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing in action series. |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Personal name |
MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Çağlayan. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Introduction, |
| Pages |
7. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 1 sponsorship and charitable donations today, |
| Pages |
9. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Definitions, |
| Pages |
11. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Sponsorship and charitable donations today, |
| Pages |
15. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 2 the role of corporate support, |
| Pages |
19. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The relationship between business and the community, |
| Pages |
20. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Sponsorship, |
| Pages |
24. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The sponsor's expectations, |
| Pages |
25. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Charitable donations, |
| Pages |
32. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Matching activity to the corporate objectives, |
| Pages |
37. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Five steps towards the right opportunity, |
| Pages |
39. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Sponsorship opportunities, |
| Pages |
40. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Objectives, |
| Pages |
41. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The audience, |
| Pages |
42. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Activity, |
| Pages |
44. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Territory, |
| Pages |
46. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The desired image of the company, its products or brands, |
| Pages |
48. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Responsibilities and policies, |
| Pages |
51. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Whose function is it?, |
| Pages |
52. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Establishing a policy, |
| Pages |
54. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Developing a system for managing support, |
| Pages |
56. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 5 budgets and planning, |
| Pages |
60. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Evaluating existing sponsorships and charitable donations, |
| Pages |
63. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Planning, |
| Pages |
64. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Preparing a sponsorhip budget, |
| Pages |
65. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Budgeting for charitable donations, |
| Pages |
68. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Managing sponsorhip, |
| Pages |
70. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Seeking the right event, |
| Pages |
71. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Sponsorship consultancy, |
| Pages |
72. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Pitfalls to be avoided, |
| Pages |
73. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The vital steps, |
| Pages |
75. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Scheduling the sponsorhip, |
| Pages |
76. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Negotiating a sponsorship agreement, |
| Pages |
76. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Communicating a sponsorship, |
| Pages |
79. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 7 managing charitable donations, |
| Pages |
84. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Targeting donations, |
| Pages |
86. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Assessing charities, |
| Pages |
91. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Involving staff, |
| Pages |
94. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Working with charities, |
| Pages |
95. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 8 media relations, |
| Pages |
98. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Media relations for sponsorship, |
| Pages |
100. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Media relations for charitable donations, |
| Pages |
102. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
News, |
| Pages |
103. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Features, |
| Pages |
105. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Photographs, |
| Pages |
105. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Contact with the media, |
| Pages |
106. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Into the press room, |
| Pages |
110. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
On the air, |
| Pages |
111. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Chapter 9 assessing the results, |
| Pages |
113. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Monitoring sponsorships, |
| Pages |
113. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Research, |
| Pages |
115. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Monitoring press and broadcast coverage, |
| Pages |
117. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Judging by results, |
| Pages |
118. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Charitable donations, |
| Pages |
119. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Bibliography and further information, |
| Pages |
120. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Index, |
| Pages |
122. |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KOHA |