| 000 -LEADER |
|---|
| fixed length control field |
16502cam a2202269Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2216 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
921009s1993 nyua 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071125132 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0079115772 |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TR-IsMEF |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M37 1993 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing challenges : |
| Remainder of title |
cases & exercises / |
| Statement of responsibility, etc. |
[edited by] Christopher H. Lovelock, International Institute for Management Development (IMD), Charles B. Weinberg, University of British Columbia ; optinal personal computer sowftware Robert E. Krider, John D. Claxton, Charles B. Weinberg, University of British Columbia. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1993. |
| 264 4# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
©1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxix, 628 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill series in marketing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Marketing challenges useful for an MBA class. |
| 596 ## - - |
|---|
| - |
1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Problems, exercises, etc. |
| 700 10 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lovelock, Christopher H., |
| Relator term |
editor. |
| 700 10 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Weinberg, Charles B., |
| Relator term |
editor. |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Personal name |
MEF Üniversitesi Kütüphane katalog kayıtları RDA standartlarına uygun olarak üretilmektedir / MEF University Library Catalogue Records are Produced Compatible by RDA Rules |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Çağlayan. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Preface, |
| Pages |
xix. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Analyzing and learning from cases, |
| Pages |
xxii. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Example of a case analysis, |
| Pages |
xxix. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part 1 The nature of marketing, |
| Pages |
1. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Note on key marketing concepts and tools. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The chevrolet corvette, |
| Authors, Editors etc. |
Frank Conley, |
| -- |
Conley, Frank, |
| Pages |
9. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The chevrolet corvette, |
| Authors, Editors etc. |
Nancy Trap, |
| -- |
Trap, Nancy, |
| Pages |
9. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The chevrolet corvette, |
| Authors, Editors etc. |
Paul W. Farris, |
| -- |
Farris, Paul W., |
| Pages |
9. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
How should a U.S. sports car be positioned against imported competitors and what advertising and promotion programs should be employed?. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
McDonald's: the greening of the golden arches, |
| Authors, Editors etc. |
Sandra Wandermerwe, |
| -- |
Wandermerwe, Sandra, |
| Pages |
23. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
McDonald's: the greening of the golden arches, |
| Authors, Editors etc. |
Marika Taishoff, |
| -- |
Taishoff, Marika, |
| Pages |
23. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Management in Germany wrestles with environmental problems relating to packaging. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Hurricane island outward bound school, |
| Authors, Editors etc. |
Bruce H. Clark, |
| -- |
Clark, Bruce H., |
| Pages |
34. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Hurricane island outward bound school, |
| Authors, Editors etc. |
Thomas V. Bonoma, |
| -- |
Bonoma, Thomas V., |
| Pages |
34. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A marketing plan, including decisions on product policy and market selection, must be developed for this nonprofit organization. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Winkleman manufacturing company, |
| Authors, Editors etc. |
Jim Dooley, |
| -- |
Dooley, Jim, |
| Pages |
49. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Winkleman manufacturing company, |
| Authors, Editors etc. |
William L. Weis, |
| -- |
Weis, William L., |
| Pages |
49. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Management considers the use of price cuts and product modifications to maintain market leadership. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Evergreen paper company, |
| Authors, Editors etc. |
David Carter-Whitney, |
| -- |
Cartel-Whitney, David, |
| Pages |
52. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Evergreen paper company, |
| Authors, Editors etc. |
Richard W. Pollay, |
| -- |
Pollay, Richard W., |
| Pages |
52. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Evergreen paper company, |
| Authors, Editors etc. |
Charles B. Weinberg, |
| -- |
Weinberg, Charles B., |
| Pages |
52. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A strategy is needed to build market share in the increasingly competitive recycled paper market. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part 2 market selection, |
| Pages |
61. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Note on market targetting and segmentation. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Tendercare disposable diapers, |
| Authors, Editors etc. |
James E. Nelson, |
| -- |
Nelson, James E., |
| Pages |
69. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Should a small firm with a new and superior product go head to head against major competitors or seek out a niche strategy? |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Health systems inc., |
| Authors, Editors etc. |
Penny Pittman Merliss, |
| -- |
Pittman Merliss, Penny, |
| Pages |
77. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Health systems inc., |
| Authors, Editors etc. |
Christopher H. Lovelock, |
| -- |
Lovelock, Christopher H., |
| Pages |
77. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A consulting firm evaluates its product line and its customer base as it considers opening a branch office. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Curtis automotive hoist, |
| Authors, Editors etc. |
Gordon H. G. McDougall, |
| -- |
Dougall, Gordon H. G., |
| Pages |
88. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Entering the European market is one of the decisions faced by management. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Asian food importers of America, |
| Authors, Editors etc. |
Katherine Gallagher, |
| -- |
Gallagher, Katherine, |
| Pages |
97. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Asian food importers of America, |
| Authors, Editors etc. |
Charles B. Weinberg, |
| -- |
Weinberg, Charles B., |
| Pages |
97. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A Canadian firm considers short-term and long-term strate-gies for exporting honey to Korea. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part 3 product policy, |
| Pages |
111. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Note on product policy. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Cochlear bionic ear, |
| Authors, Editors etc. |
Sandra Vandermerwe, |
| -- |
Vandermerwe, Sandra, |
| Pages |
119. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Cochlear bionic ear, |
| Authors, Editors etc. |
Marika Taishoff, |
| -- |
Taishoff, Marika, |
| Pages |
119. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Cochlear, the technological leader in producing hearing devices for profoundly deaf people, must determine why its sales remain very low. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
B.C. Packers, |
| Authors, Editors etc. |
Craig R. Pollack, |
| -- |
Pollack, Craig R., |
| Pages |
132. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
B.C. Packers, |
| Authors, Editors etc. |
Charles B. Weinberg, |
| -- |
Weinberg, Charles B.., |
| Pages |
132. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Management considers launching a new cat food into a highly competitive market. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The parker house, |
| Authors, Editors etc. |
Rober J. Kopp, |
| -- |
Kopp, Rober J., |
| Pages |
139. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The parker house, |
| Authors, Editors etc. |
Penny Pittman Merliss, |
| -- |
Merliss, Penny Pittman, |
| Pages |
139. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The parker house, |
| Authors, Editors etc. |
Christopher H. Lovelock, |
| -- |
Lovelock, Christopher H., |
| Pages |
139. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A major hotel faces new competition and must select an appropriate positioning strategy. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Singapore airlines, |
| Authors, Editors etc. |
Sandra Vandermerwe, |
| -- |
Vandermerwe, Sandra, |
| Pages |
139. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Singapore airlines, |
| Authors, Editors etc. |
Penny Pittman Merliss, |
| -- |
Merliss, Penny Pittman, |
| Pages |
139. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Singapore airlines, |
| Authors, Editors etc. |
Christopher H. Lovelock, |
| -- |
Lovelock, Christopher H., |
| Pages |
139. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Famed for its superb personal services, the airline debates adding high-tech service on board, |
| Pages |
155. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Loblaws, |
| Authors, Editors etc. |
Gordon H. G. McDougall, |
| -- |
McDougall, Gordon H. G., |
| Pages |
169. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Loblaws, |
| Authors, Editors etc. |
Douglas Snetsinger, |
| -- |
Snetsinger, Douglas, |
| Pages |
169. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Three new products are considered for the environmentally oriented G-R-E-E-N. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part 4 distribution channels and delivery systems, |
| Pages |
187. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Note on distribution and delivery systems. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Granville island brewing company, |
| Authors, Editors etc. |
Shirley F. Taylor, |
| -- |
Taylor, Shirley F., |
| Pages |
197. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Granville island brewing company, |
| Authors, Editors etc. |
John D. Claxton, |
| -- |
Claxton, John D., |
| Pages |
197. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
After early growth, a small premium brewery faces difficulty in increasing distribution of its products. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Jordan A/S, |
| Authors, Editors etc. |
David H. Hover, |
| -- |
Hover, David H., |
| Pages |
209. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Jordan A/S, |
| Authors, Editors etc. |
Per V. Jenster, |
| -- |
Jenster, Per V., |
| Pages |
209. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Jordan A/S, |
| Authors, Editors etc. |
Kamran Kashani, |
| -- |
Kashani, Kamran, |
| Pages |
209. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A norwegian toothbrush manufacturer has expanded abroad and needs to consider distributor relationships in different national markets. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Sullivan's auto world, |
| Authors, Editors etc. |
Christopher H. Lovelock, |
| -- |
Lovelock, Christopher H., |
| Pages |
219. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Turning around an ailing car dealership is the unexpected task facing a young health care manager. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Baybank systems, inc., |
| Authors, Editors etc. |
Christopher H. Lovelock, |
| -- |
Lovelock, Christopher H., |
| Pages |
255. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A technology-driven bank considers whether to add a debit card that might require retailers to add new systems. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Thompson respiration products, Inc., |
| Authors, Editors etc. |
James E. Nelson, |
| -- |
Nelson, James E., |
| Pages |
238. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Thompson respiration products, Inc., |
| Authors, Editors etc. |
William R. Woolridge, |
| -- |
Woolridge, William R., |
| Pages |
238. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A manufacturer of medical equipment attempts to build a dealer network for the rental and sales of portable respirators. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part 5 advertising and promotion, |
| Pages |
247. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Note on advertising and promotion. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Vancouver public aquarium, |
| Authors, Editors etc. |
Grant N. Poeter, |
| -- |
Poeter, Grant N., |
| Pages |
255. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Vancouver public aquarium, |
| Authors, Editors etc. |
Charles B. Weinberg, |
| -- |
Weinberg, Charles B., |
| Pages |
255. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Management considers alternatives strategies to boost-attendance on weekdays and other off-peak times. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Montecito state college, |
| Authors, Editors etc. |
Christopher H. Lovelock, |
| -- |
Lovelock, Christopher H., |
| Pages |
265. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The dean seeks to boost enrollments and wonders what mix and schedule of communication efforts will make best use of the available budget. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Castle coffee company, I., |
| Authors, Editors etc. |
William F. Massy, |
| -- |
Massy, William F., |
| Pages |
279. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Castle coffee company, I., |
| Authors, Editors etc. |
David B. Montgomery, |
| -- |
Montgomery, David B., |
| Pages |
279. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Castle coffee company, I., |
| Authors, Editors etc. |
Charles B. Weinberg, |
| -- |
Weinberg, Charles B., |
| Pages |
279. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
An advertising budget for the next year must be developed to turn around brand share in a very competitive market. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Colgate Palmolive: Cleopatra, |
| Authors, Editors etc. |
Sandra Vandermerwe, |
| -- |
Vandermerwe, Sandra, |
| Pages |
285. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Colgate Palmolive: Cleopatra, |
| Authors, Editors etc. |
J. Carter Powis, |
| -- |
Powis, J. Carter, |
| Pages |
285. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Management must decide what to do when a new brand fails to meet its objectives. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
E. I. Dupont de Nemours & Co. Inc., |
| Authors, Editors etc. |
Jonathan Guillano, |
| -- |
Guillano, Jonathan, |
| Pages |
300. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
E. I. Dupont de Nemours & Co. Inc., |
| Authors, Editors etc. |
Cornelius A. deKluyver, |
| -- |
deKluyver, Cornelius A., |
| Pages |
300. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Annual marketing plans for two industrial fiber products need to be developed. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part 6 personal selling and account management, |
| Pages |
315. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Note on sales force management. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Mediquip S.A., |
| Authors, Editors etc. |
Kamran Kashani, |
| -- |
Kashani, Kamran, |
| Pages |
321. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Having lost a big account, a sales engineer seeks to determine why. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
BT: telephone account management, |
| Authors, Editors etc. |
Martin Bless, |
| -- |
Bless, Martin, |
| Pages |
328. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
BT: telephone account management, |
| Authors, Editors etc. |
Christopher H. Lovelock, |
| -- |
Lovelock, Christopher H., |
| Pages |
328. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Keeping in touch with small customers through telephone channels requires attention to individual customer concerns. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
First national bank, |
| Authors, Editors etc. |
Christopher H. Lovelock, |
| -- |
Lovelock, Christopher H., |
| Pages |
340. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Problems arise when a big bank entarges the tellers' responsibilities to include selling activities. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Crestlight paper company, |
| Authors, Editors etc. |
Kenneth Simmonds, |
| -- |
Simmonds, Kenneth, |
| Pages |
349. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A young executive must quickly take over the management of a field sales force when an older manager retires on short notice. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part 7 pricing, |
| Pages |
357. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Note on pricing strategy. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Cascade foods, |
| Authors, Editors etc. |
Charles B. Weinberg, |
| -- |
Weinberg, Charles B., |
| Pages |
365. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Using the results from a test market, management must set price levels for a new brand of fruit drinks. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Southwest airlines, |
| Authors, Editors etc. |
Christopher H. Lovelock, |
| -- |
Lovelock, Christopher H., |
| Pages |
372. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A small airline has finally reached break-even when its chief competitor halves fares on its major route. How should it respond?. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Columbia plastics division of fraser industries, Inc., |
| Authors, Editors etc. |
Charles B. Weinberg, |
| -- |
Weinberg, Charles B., |
| Pages |
384. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A marketer of skylights needs to respond when an aggressive newcomer uses price cutting to take away the firm's major customers. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Jacobs suchard: Nabob summit, |
| Authors, Editors etc. |
John R. Oldland, |
| -- |
Oldland, John R., |
| Pages |
387. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The success of a new brand of ground coffee causes problems when it starts to cannibalize one of Nabob's more profitable brands. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part 8 Marketing research, |
| Pages |
399. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Note on designing and interpreting market research studies. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Lausanne tourist office and convention bureau, |
| Authors, Editors etc. |
Christopher H. Lovelock, |
| -- |
Lovelock, Christopher H., |
| Pages |
409. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Lausanne tourist office and convention bureau, |
| Authors, Editors etc. |
Kimberly A. Bechler, |
| -- |
Bechler, Kimberly A., |
| Pages |
409. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Lausanne tourist office and convention bureau, |
| Authors, Editors etc. |
Dominique Turpin, |
| -- |
Turpin, Dominique, |
| Pages |
409. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A medium-sized Swiss city considers what type of research will provide useful information on tourists. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Mactex control AB, |
| Authors, Editors etc. |
James E. Nelson, |
| -- |
Nelson, James E., |
| Pages |
424. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The firm must decide whether to enter the U.S. market or to wait for more market research. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Hinesbury Mills, I, |
| Authors, Editors etc. |
Christopher H. Lovelock, |
| -- |
Lovelock, Christopher H., |
| Pages |
431. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
An estimate of consumer responses is needed when competitors introduce cake mixes that threaten Hinesbury's product. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Ethical dilemmas in marketing research, |
| Authors, Editors etc. |
Charles B. Weinberg, |
| -- |
Weinberg, Charles B., |
| Pages |
437. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Ten situations potentially raise ethical dilemmas, |
| Pages |
437. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part 9 strategic market planning, |
| Pages |
439. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Note on competitive marketing strategy. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Air BP: aviation service centers, |
| Authors, Editors etc. |
Christopher H. Lovelock, |
| -- |
Lovelock, Christopher H., |
| Pages |
449. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Management needs to review its worldwide strategy for providing aviation fuel services. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
O&E farm supply, |
| Authors, Editors etc. |
Thomas F. Funk, |
| -- |
Funk, Thomas F., |
| Pages |
462. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
O&E farm supply, |
| Authors, Editors etc. |
E. Gimpel, |
| -- |
Gimpel, E., |
| Pages |
462. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
O&E farm supply, |
| Authors, Editors etc. |
O. Guindo, |
| -- |
Guindo, O., |
| Pages |
462. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Growth opportunities abound, but which are the most feasible? |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Water conservation in Palo Alto, |
| Authors, Editors etc. |
Peter T. Hutchison, |
| -- |
Hutchison, Peter T., |
| Pages |
469. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Water conservation in Palo Alto, |
| Authors, Editors etc. |
Don E. Parkinson, |
| -- |
Parkinson, Don E., |
| Pages |
469. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Water conservation in Palo Alto, |
| Authors, Editors etc. |
Charles B. Weinberg, |
| -- |
Weinberg, Charles B., |
| Pages |
469. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
In the second year of a serious drought in northern Califronia, the city of Palo Alto must develop and implement a plan to reduce water consumption by 25 percent. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Krin Brewery Co., Ltd: The dry beer war, |
| Authors, Editors etc. |
Dominique Turpin, |
| -- |
Turpin, Dominique, |
| Pages |
480. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Krin Brewery Co., Ltd: The dry beer war, |
| Authors, Editors etc. |
Christopher H. Lovelock, |
| -- |
Lovelock, Christopher H., |
| Pages |
480. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Krin Brewery Co., Ltd: The dry beer war, |
| Authors, Editors etc. |
Joyce Miller, |
| -- |
Miller, Joyce, |
| Pages |
480. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A competitor has introduced a new product category with great success. How can kirin regain its leadership role?. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Norton Company, |
| Authors, Editors etc. |
Francis Aguilar, |
| -- |
Aguilar, Francis, |
| Pages |
497. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
In teh face of declining market share, top management is reevaluating its strategic plan for competing in the coated abrasives business. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Part 10 organizing and implementing the marketing effort, |
| Pages |
511. |
| 970 01 - REFERENCES |
|---|
| unimportant Title |
Note on marketing organization and implementation. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Dunfey hotels corporation, |
| Authors, Editors etc. |
Robert J. Kopp, |
| -- |
Kopp, Robert J., |
| Pages |
521. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Dunfey hotels corporation, |
| Authors, Editors etc. |
Christopher H. Lovelock, |
| -- |
Lovelock, Christopher H., |
| Pages |
521. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The president of a hotel chain seeks to place responsibility for strategic planning on the line managers who run the hotels. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Knowles products: brand management system, |
| Authors, Editors etc. |
Charles B. Weinberg, |
| -- |
Weinberg, Charles B., |
| Pages |
533. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Senior management of a large packaged goods firm reviews the operation of its brand management system. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Federal express quality improvement program, |
| Authors, Editors etc. |
Christopher H. Lovelock, |
| -- |
Lovelock, Christopher H., |
| Pages |
545. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Information technology and a focus on employees are hallmarks of this company's approach to quality improvement. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Alias research Inc., |
| Authors, Editors etc. |
Douglas Snetsinger, |
| -- |
Snetsinger, Douglas, |
| Pages |
559. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Alias research Inc., |
| Authors, Editors etc. |
Susan Spencer, |
| -- |
Spencer, Susam, |
| Pages |
559. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
A highly successful computer software firm faces lost sales from price competition. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The lively arts at hanson, I, |
| Authors, Editors etc. |
Kenneth Shachmut, |
| -- |
Shachmut, Kenneth, |
| Pages |
568. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
The lively arts at hanson, I, |
| Authors, Editors etc. |
Charles B. Weinberg, |
| -- |
Weinberg, Charles B., |
| Pages |
568. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Management of a performing-arts series reviews recent marketing activities and results as a start to revising its strategy. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Appendixes: Aids to student analysis. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Glossary of selected marketing and management terms, |
| Pages |
581. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Financial and economic analysis in marketing, |
| Pages |
587. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Use of computers for marketing decision making, |
| Pages |
597. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Castle Coffee Company, II, |
| Pages |
599. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
Hinesbury Mills, II, |
| Pages |
607. |
| 970 11 - REFERENCES |
|---|
| Title of a work |
The lively arts at Hanson, II, |
| Pages |
617. |
| 970 12 - REFERENCES |
|---|
| Title of a work |
Using the marketing challenges personal computer disks, |
| Authors, Editors etc. |
John D. Claxton, |
| -- |
Claxton, John D., |
| Pages |
627. |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KOHA |