Mon, Lorri M.,
Social media and library services / Lorri Mon - xiii, 73 pages ; 24 cm - Synthesis lectures on information concepts, retrieval, and services, 40. 1947-945X ; . - Synthesis lectures on information concepts, retrieval, and services ; 40. .
Includes bibliographical references (pages 59-72)
The social media environment -- Libraries and social media -- Assessing social media sites and services -- Evolving directions in social libraries
"Establishing a social media presence extends the library's physical manifestation into virtual space and increases the library's visibility, reach, and impact. However, beyond simply establishing a social presence for the library, a greater challenge is building effective and engaging social media sites that successfully adapt a library's visibility, voice, and presence to the unique contexts, audiences, and cultures within diverse social media sites. This lecture examines the research and theory on social media and libraries, providing an overview of what is known and what is not yet known about libraries and social media"--
1627054383 9781627054386
Online social networks--Library applications
Libraries--Marketing
Libraries--Public relations
Libraries and the Internet
HM742 / .M66 2015
Social media and library services / Lorri Mon - xiii, 73 pages ; 24 cm - Synthesis lectures on information concepts, retrieval, and services, 40. 1947-945X ; . - Synthesis lectures on information concepts, retrieval, and services ; 40. .
Includes bibliographical references (pages 59-72)
The social media environment -- Libraries and social media -- Assessing social media sites and services -- Evolving directions in social libraries
"Establishing a social media presence extends the library's physical manifestation into virtual space and increases the library's visibility, reach, and impact. However, beyond simply establishing a social presence for the library, a greater challenge is building effective and engaging social media sites that successfully adapt a library's visibility, voice, and presence to the unique contexts, audiences, and cultures within diverse social media sites. This lecture examines the research and theory on social media and libraries, providing an overview of what is known and what is not yet known about libraries and social media"--
1627054383 9781627054386
Online social networks--Library applications
Libraries--Marketing
Libraries--Public relations
Libraries and the Internet
HM742 / .M66 2015