Futrell, Charles,
Fundamentals of selling : customers for life through service / Charles M. Futrell, Texas A&M University. - Eight edition, International edition. - xxiii, 610 pages : illustrations ; 26 cm. + 1 CD-ROM (3 1/2 in.) - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (pages 587-591) and index.
This work develops contemporary themes such as relationship selling and technology. It includes end-of-chapter case material, career profiles, summaries of major selling issues, sales application questions, and further exploring the sales world exercises.
0071214615 (International : alk. paper) 0072834617 (alk. paper) 0072834684 (CD-ROM)
Selling.
HF5438.25 / .F87 2004
Fundamentals of selling : customers for life through service / Charles M. Futrell, Texas A&M University. - Eight edition, International edition. - xxiii, 610 pages : illustrations ; 26 cm. + 1 CD-ROM (3 1/2 in.) - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (pages 587-591) and index.
This work develops contemporary themes such as relationship selling and technology. It includes end-of-chapter case material, career profiles, summaries of major selling issues, sales application questions, and further exploring the sales world exercises.
0071214615 (International : alk. paper) 0072834617 (alk. paper) 0072834684 (CD-ROM)
Selling.
HF5438.25 / .F87 2004