Bearden, William O., 1945-
Marketing, principles & perspectives / Marketing, principles and perspectives William O. Bearden, University of South Carolina, Thomas N. Ingram, Colorado State University, Raymond W. LaForge, University of Louisville. - Third ediiton. - xxxvii, 596 pages : illustrations ; 28 cm. - McGraw-Hill. Series in marketing. . - McGraw-Hill. McGraw-Hill. Series in marketing. .
Includes index.
Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an Internet Marketing chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors.
https://www.amazon.com/Marketing-Principles-Perspectives-Ingram/dp/0072322977
0072322977
Marketing--United States
HF5415.1 / .B4155 2001
Marketing, principles & perspectives / Marketing, principles and perspectives William O. Bearden, University of South Carolina, Thomas N. Ingram, Colorado State University, Raymond W. LaForge, University of Louisville. - Third ediiton. - xxxvii, 596 pages : illustrations ; 28 cm. - McGraw-Hill. Series in marketing. . - McGraw-Hill. McGraw-Hill. Series in marketing. .
Includes index.
Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an Internet Marketing chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors.
https://www.amazon.com/Marketing-Principles-Perspectives-Ingram/dp/0072322977
0072322977
Marketing--United States
HF5415.1 / .B4155 2001