Marketing challenges : cases & exercises / [edited by] Christopher H. Lovelock, International Institute for Management Development (IMD), Charles B. Weinberg, University of British Columbia ; optinal personal computer sowftware Robert E. Krider, John D. Claxton, Charles B. Weinberg, University of British Columbia. - Third edition. - xxxix, 628 pages : illustrations ; 25 cm. - McGraw-Hill series in marketing. .

Marketing challenges useful for an MBA class.

0071125132 (paperback) 0079115772


Marketing--Case studies.
Marketing--Problems, exercises, etc.

HF5415 / .M37 1993